In welcoming the release of Disney's film "Maleficent: Mistress of Evil", Disney Indonesia collaborated with Senayan City and three local designers for the Jakarta Fashion Week 2020. The three designers were Andreas Odang, Albert Yanuar and Imelda Kartini who presented a total of 24 collections consisting of each of 8 total look to interpret Maleficent's story in a unique and special way on the Jakarta Fashion Week 2020 stage at the Senayan City Atrium Mall, titled Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's "Maleficent: Mistress of Evil".
Every designer who participated in Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's "Maleficent: Mistress of Evil", had the opportunity to display eight dresses that represented the characters in Disney's "Maleficent: Mistress of Evil". In the Jakarta Fashion week 2020 stage, Albert Yanuar presented a collection that represented the Aurora character with a touch of detail and color choices that depicted the graceful and determined Aurora character on each of her dresses. In contrast to Albert Yanuar, Andreas Odang presents a collection that portrays the dark and tough side of Maleficent's character and dark colors that illustrate the power of Maleficent's love. Besides Maleficent and Aurora, in Disney's sequel film "Maleficent: Mistress of Evil", Disney presents a new character who is the mother of Philip's prince, Queen Ingrith, where the collection from Imelda Kartini represents the elegant and mysterious Queen Ingrith.
Lifting the story of Disney's "Maleficent: Mistress of Evil" in revealing who is actually a character full of darkness, with the direction of the fashion director, Hotma Hutagalung, the three designers changed the atmosphere of the runway into an atmosphere in the kingdom of Moors. The fashion show is also supported by the three museums for each designer representing each character, namely Cut Beby Tsabina for Aurora, Mikha Tambayong for Queen Ingrith and Sheryl Sheinafia for Maleficent.
Representing the three designers, Andreas Odang mentions, "Maleficent is a film that is very inspiring, especially for us, the creative industries. Not only entertaining, this film is also full of artistic elements, especially in the creation of each character. Each costume for all the characters is created in such a way as to be able to build a deep impression. We try to bring our chosen characters to life through a collection of modes that represent their uniqueness, "he said.
Halina, as Leasing & Mkt. Communications Director of Senayan City added, "As the host of Jakarta Fashion Week 2020, it is very nice that Senayan City can collaborate with Disney Indonesia by presenting a special and unique fashion presentation titled Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's" Maleficent: Mistress of Evil ". In addition to celebrating the enthusiasm of visitors to the Senayan City Disney movie "Maleficent: Mistress of Evil", the presence of this collaboration is expected to inspire fashion lovers of the country and loyal visitors of Senayan City to continue to display different fashion, unique, character and elegant.
In addition to the fashion show event at the Jakarta Fashion Week 2020 Atrium stage, Maleficent fans can also watch an exhibition of 6 works of art from 7 local artists who adorn the North Lobby area, Senayan City Ground Floor, consisting of the works of Anis Kurniasih, Aurora Santika, Dian Suci Rahmawati , Nus Salomo, Han Chandra, Atreyu Moniaga and Robby Garsia from the Atreyu Moniaga Project (AMP). The entire work of artists presents the uniqueness of Maleficent's wings in their respective representations. The three designers also exhibited their works as footage before the event took place in the same area, from 10 October to 3 November 2019.
About Disney’s "Maleficent: Mistress of Evil"
Disney's "Maleficent: Mistress of Evil" stars Oscar® award-winning actress Angelina Jolie, as well as Elle Fanning, Michelle Pfeiffer, Sam Riley, Ed Skrein, Harris Dickinson, Chiwetel Ejiofor, and directed by Joachim Rønning with a script by Linda Woolverton. Continuing the success of the previous film in 2014, Disney's "Maleficent: Mistress of Evil" presents a drama that tells the continuation of Maleficent's relationship with Aurora. After years together, the relationship between Maleficent and Aurora was again tested. Aurora is between two choices to continue life with Maleficent or build a new life with Prince Phillip. On the way to find the answer, Aurora encountered a variety of unexpected events. Disney's "Maleficent: Mistress of Evil" aired throughout Indonesian cinemas on October 16, 2019.
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Dalam menyambut perilisan film Disney’s “Maleficent: Mistress of Evil”, Disney Indonesia berkolaborasi dengan Senayan City dan tiga desainer lokal untuk Jakarta Fashion Week 2020. Ketiga desainer tersebut adalah Andreas Odang, Albert Yanuar dan Imelda Kartini yang menghadirkan total 24 koleksi terdiri dari masing-masing 8 total look untuk menginterpretasikan kisah Maleficent dengan cara yang unik dan spesial pada panggung Jakarta Fashion Week 2020 di Atrium Mall Senayan City, yang bertajuk Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney’s “Maleficent: Mistress of Evil”.
Setiap desainer yang berpartisipasi dalam Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney’s “Maleficent: Mistress of Evil”, berkesempatan untuk menampilkan delapan gaun yang merepresentasikan karakter-karakter dalam Disney’s “Maleficent: Mistress of Evil”. Dalam panggung Jakarta Fashion week 2020, Albert Yanuar menampilkan koleksi yang merepresentasikan karakter Aurora dengan sentuhan detil dan pilihan warna yang menggambarkan karakter Aurora yang anggun dan penuh tekad pada setiap gaunnya. Berbeda dengan Albert Yanuar, Andreas Odang menampilkan koleksi yang mencitrakan sisi kegelapan dan tangguh dari karakter Maleficent dan warna gelap yang menggambarkan kekuatan cinta Maleficent. Selain Maleficent dan Aurora, dalam film sekuel Disney’s “Maleficent: Mistress of Evil”, Disney menghadirkan karakter baru yang merupakan ibu dari pangeran Philip, Queen Ingrith, dimana koleksi dari Imelda Kartini merepresentasikan karakter Queen Ingrith yang elegan dan misterius.
Mengangkat kisah dari Disney’s “Maleficent: Mistress of Evil” dalam mengungkap siapa sebenarnya karakter yang penuh kegelapan, dengan arahan sang fashion director, Hotma Hutagalung, ketiga designer mengubah suasana runway menjadi suasana di kerajaan Moors. Fashion show juga didukung oleh ketiga muse untuk masing-masing desainer yang mewakili setiap karakter yaitu Cut Beby Tsabina untuk Aurora, Mikha Tambayong untuk Queen Ingrith dan Sheryl Sheinafia untuk Maleficent.
Mewakili ketiga desainer, Andreas Odang menandaskan, “Maleficent merupakan film yang sangat menginspirasi terutama bagi kami, para pelaku industri kreatif. Tak hanya menghibur, film ini juga sarat akan unsur artistik, terutama dalam penciptaan setiap karakternya. Setiap kostum untuk seluruh karakternya diciptakan sedemikian rupa sehingga mampu membangun kesan yang mendalam. Kami mencoba menghidupkan karakter-karakter pilihan kami melalui koleksi mode yang merepresentasikan keunikan mereka,” ujarnya.
Halina selaku, Leasing & Mkt. Comm. Director Senayan City menambahkan, ”sebagai tuan rumah Jakarta Fashion Week 2020, senang sekali Senayan City dapat berkolaborasi dengan Disney Indonesia dengan mempersembahkan sebuah fashion presentation special dan unik bertajuk Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney’s “Maleficent: Mistress of Evil”. Selain untuk merayakan antusiasme pengunjung Senayan City terhadap film Disney’s “Maleficent: Mistress of Evil”, hadirnya kolaborasi ini diharapkan dapat menginspirasi para pecinta fashion tanah air dan pengunjung setia Senayan City untuk terus menampilkan fashion yang berbeda, unik, berkarakter dan elagan.
Selain perhelatan fashion show di panggung Atrium Jakarta Fashion Week 2020 ini, para penggemar Maleficent juga dapat menyaksikan pameran 6 karya seni dari 7 seniman lokal yang menghiasi area North Lobby, Senayan City Ground Floor, terdiri atas karya Anis Kurniasih, Aurora Santika, Dian Suci Rahmawati, Nus Salomo, Han Chandra, Atreyu Moniaga dan Robby Garsia dari Proyek Atreyu Moniaga (AMP). Keseluruhan karya seniman menghadirkan keunikan sayap Maleficent dalam representasi mereka masing-masing. Ketiga desainer juga ikut memamerkan karya-karyanya sebagai cuplikan sebelum perhelatan berlangsung di area yang sama, mulai dari 10 Oktober hingga 3 November 2019.
Tentang Disney’s “Maleficent: Mistress of Evil”
Disney’s “Maleficent: Mistress of Evil” dibintangi oleh aktris peraih penghargaan Oscar® Angelina Jolie, serta Elle Fanning, Michelle Pfeiffer, Sam Riley, Ed Skrein, Harris Dickinson, Chiwetel Ejiofor, dan disutradarai oleh Joachim Rønning dengan naskah karya Linda Woolverton. Melanjutkan kesuksesan film sebelumnya di tahun 2014, Disney’s “Maleficent: Mistress of Evil” menyajikan sebuah drama yang menceritakan kelanjutan hubungan Maleficent dengan Aurora. Setelah bertahun-tahun bersama, hubungan Maleficent dan Aurora kembali diuji. Aurora berada di antara dua pilihan untuk melanjutkan kehidupan bersama Maleficent atau membangun hidup baru bersama Prince Phillip. Dalam perjalanan menemukan jawabannya, Aurora menemui berbagai kejadian-kejadian yang tak terduga. Disney’s “Maleficent: Mistress of Evil” tayang di seluruh bioskop Indonesia pada 16 Oktober 2019.
