Senayan City as one of the pioneers and favorite lifestyle shopping destinations consistently presents iconic event trendsetters. As a form of Senayan City's support in the development of the fashion industry in the country, for the 7th time, Senayan City is hosting the biggest fashion party in South East Asia, Jakarta Fashion Week (JFW) 2020 for a week starting from the 22nd - October 28, 2019. Collaborating with FASHIONLINK x #BLCKVNUE, well-known designers such as SAUL, Marlen the Label and ELLA & GLO will present the LA FEMME stage with their distinctive touch at Fashion Atrium, 1st floor, Senayan City on October 26, 2019.
“Over time, the development of the homeland industry has increased, both in terms of quality and quantity. Millennial generation in the country is no longer reluctant to choose a local brand to be paired with a high end brand. This phenomenon is a manifestation of Senayan City's support in every iconic event that is presented to continue to support the development of the fashion industry and creative industries in the country. The presence of the Fashionlink X #BLCKVNUE store located on the 2nd floor, is one of the markets that is one of the mandatory destinations when visiting Senayan City.
And this year, again Senayan City collaborated with fellow Fashionlink X #BLCKVNUE designers such as SAUL, Marlen the Label and ELLA & GLO to present a fashion presentation titled LA FEMME. Tells about the character of today's women, who do not hesitate to look stylish and modern but still includes a feminine touch. The presence of the LA FEMME stage is expected to add inspiration and new colors in the Indonesian fashion industry.” said Halina, as Senayan City Leasing & Marketing Communications Director.
“LA FEMME” DESAINER
In the latest collection this time, Marlen The Label is present in a series of clothing with shades of blush and purplish color laden with feminine patterns and elements. Inspired by today's modern, stylish but still feminine woman, Marlen The Label displays materials with thick feminine elements, such as tulle, pleats, and satin, combined with contemporary designs. Marlen The Label remains on its trademark, which carries a style of clothing that is comfortable and can be used by women of all body shapes and ages.
Titled MILESTONE, this collection was born from thin lines that make a meaningful contribution in each piece of fabric. Through a combination of cuts, lines, and colors, which are gentle for the SS 2020 collection, the elegance of each sheet is right to accompany an independent woman who wants to be different, by showing the strength of her identity. This collection is dominated by light brown, green, gold and white. The combination of pieces that reflect the identity of SAUL is more collaborated with handmade embroidery silhouettes with abstract motifs. Elegant edgy has been a hallmark of SAUL since 2012. Through this latest collection, the message is increasingly strong aiming that women who wear it do not need to speak out in a quiet environment in order to be seen by those around them.
ELLA & GLO understands that a woman needs strength that can be displayed through her style wherever she goes. Women who always stand out with the right shoes and bags, and able to make them look bold but still comfortable with whatever they use. Through this latest collection, Dian Purba Ratomo combines laser cut in genuine leather with hand weaving techniques that are the hallmark of ELLA & GLO. Bold, sleek, sharp and fashion forward is presented for by them. The inspiration for this collection comes from confident women who can be seen directly in each piece, making every pair of bags and shoes unforgettable.
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During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:
SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.
THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following
THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.
SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.
For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.
At Senayan City, infinite discovery and delight awaits you.
Senayan City sebagai salah satu pionir dan favorit lifestyle shopping destination secara konsisten menghadirkan trendsetter iconic event. Sebagai salah satu bentuk dukungan Senayan City pula dalam perkembangan industri fashion di tanah air, untuk kali ke-7, Senayan City kembali menjadi tuan rumah perhelatan pesta mode terbesar di Asia Tenggara, Jakarta Fashion Week (JFW) 2020 selama sepekan mulai dari tanggal 22 – 28 Oktober 2019. Berkolaborasi bersama FASHIONLINK x #BLCKVNUE, para desainer yang sudah dikenal baik seperti SAUL, Marlen the Label dan ELLA & GLO akan menghadirkan panggung LA FEMME dengan sentuhan khas mereka di Fashion Atrium, lantai 1, Senayan City pada 26 Oktober 2019.
“Seiring berjalannya waktu, perkembangan industri tanah air semakin meningkat, baik dari segi kualitas dan kuantitas. Generasi milenial tanah air pun sudah tidak segan memilih brand local untuk dipadupadankan dengan high end brand. Fenomena ini menjadi perwujudan dari dukungan Senayan City di setiap iconic event yang dihadirkan untuk terus mendukung perkembangan industri fashion dan industri kreatif tanah air. Kehadiran store Fashionlink X #BLCKVNUE yang berlokasi di lantai 2, merupakan salah satu market yang menjadi salah satu destinasi wajib jika berkunjung ke Senayan City.
Dan di tahun ini, kembali Senayan City berkolaborasi bersama rekan desainer Fashionlink X #BLCKVNUE seperti SAUL, Marlen the Label dan ELLA & GLO untuk menampilkan fashion presentation berjudul LA FEMME. Bercerita mengenai karakter perempuan masa kini, yang tidak ragu untuk tampil gaya dan modern namun tetap menyertakan sentuhan feminim. Hadirnya panggung LA FEMME diharapkan dapat menambah inspirasi dan warna baru dalam industri fashion Indonesia.” ujar Halina, selaku Senayan City Leasing & Marketing Communications Director.
“LA FEMME” DESAINER
Dalam koleksi teranyar kali ini, Marlen The Label hadir dalam serangkaian busana dengan nuansa warna blush dan keunguan yang sarat dengan corak dan elemen feminin. Terinspirasi dari sosok perempuan masa kini yang modern, stylish namun tetap feminin, Marlen The Label menampilkan bahan-bahan dengan unsur kewanitaan yang kental, seperti tulle, pleats, dan satin, dipadu dengan desain kontemporer. Marlen The Label tetap pada ciri khasnya, yaitu mengusung gaya busana yang nyaman dan dapat digunakan oleh perempuan dengan semua bentuk tubuh maupun usia.
Bertajuk MILESTONE, koleksi ini lahir dari garis-garis tipis yang memberikan kontribusi bermakna dalam setiap helai kain. Melalui perpaduan potongan, garis, serta warna, yang lembut untuk koleksi SS 2020, keanggunan setiap lembarnya tepat menemani perempuan independen yang ingin tampil beda, dengan memperlihatkan kekuatan identitas yang dimiliki. Koleksi ini didominasi dengan warna coklat muda, hijau, gold dan putih. Perpaduan potongan yang mencerminkan identitas SAUL lebih terkolaborasi dengan siluet handmade embroidery dengan motif abstrak. Elegant edgy menjadi ciri khas SAUL sejak 2012. Melalui koleksi terbarunya ini, pesan itu semakin kuat bertujuan agar perempuan yang mengenakannya tidak perlu bersuara di tengah lingkungan yang begitu diam agar dapat dilihat oleh orang disekitarnya.
ELLA & GLO memahami bahwa perempuan memerlukan kekuatan yang dapat ditampilkan melalui gayanya kemanapun dia pergi. Perempuan yang selalu stand out dengan sepatu dan tas yang tepat, yang mampu membuat mereka tampil bold namun tetap nyaman dengan apapun yang digunakannya. Melalui koleksi terbaru ini, Dian Purba Ratomo mengkombinasikan laser cut pada bahan kulit asli dengan teknik tenun tangan yang menjadi ciri khas dari ELLA & GLO. Bold, sleek, sharp and fashion forward. Inspirasi koleksi ini berasal dari perempuan-perempuan penuh percaya diri yang dapat dilihat langsung dalam setiap piece-nya, menjadikan setiap pasang tas dan sepatu tidak terlupakan.
Selama Jakarta Fashion Week 2020 berlangsung, pengunjung dan SCX Iconic Member dapat menikmati special privilege dengan mengikuti shopping program sebagai berikut:
SCX FASHION MOMENTS JFW2020 – Bagi 30 SCX Member pertama yang setiap harinya melakukan transaksi minimal Rp1.000.000,- selama periode 22 – 28 Oktober 2019 di tenant fashion, style dan aksesoris berkesempatan mendapatkan berbagai voucher belanja dari Senayan City, Cottonink, Glamour, Laneige, dan Ruhee*. Khusus di tanggal 22 & 26 Oktober 2019, SCX member dengan minimal pembelanjaan yang sudah ditetapkan berkesempatan mendapatkan hadiah grand prize seperti voucher Optik Melawai senilai Rp1.000.000,-* , Voucher Sofitel Bali 3D/2N, Diesel watches, Kate Spade watches, dan Michael Kors Sunglasses*. *Pembelanjaan berlaku di tenant fashion, style dan aksesoris yang berpartisipasi. Syarat dan ketentuan berlaku untuk masing-masing program. Hadiah didapatkan berdasarkan sistem komputerisasi.
THE FASHION MATCH GAME – Bagi 150 pertama pengunjung Setia Senayan City dan tamu undangan JFW 2020 yang berada di area Fashion Tent, berkesempatan memenangkan FREE INSTANT GIFT* seperti shopping vouchers dan hampers menarik yang sudah disiapkan dengan cara men-download Senayan City Mobile Apps dan mengikuti permainan THE FASHION MATCH di pop up INFINITY ROOM Senayan City selama periode JFW2020 berlangsung mulai tanggal 22 – 28 Oktober 2019.
POSE, POST, WIN – Kesempatan untuk memenangkan Iconic Prizes berupa Coffee Machine dari Senayan City hanya dengan berpose dan berfoto di instalasi INFINITY ROOM yang berada di Fashion Tent selama JFW2020. Tertarik? Posting foto tersebut melalui sosial media instagram dan tag @SenayanCity serta gunakan hashtag #SCINFAME #SCXJFW2020 . Jangan lupa follow instagramnya karena pengumuman pemenang akan diumumkan di instastory @SenayanCity .
SHOW YOUR JFW ID OR JFW2020 APPS
Seluruh tamu undangan JFW2020 dan para pengunjung juga berkesempatan menikmati privilege, promo menarik dari tenant-tenant partisipan dengan hanya menunjukkan ID atau JFW2020 App selama periode berlangsung. Beberapa tenant fashion yang berpartisipasi diantaranya BCBGMAXAZRIA, Bridges Eyewear, Charles&Keith, JADE, Keds, L’occitane, Rotelli, Watch World, Watch Zone, dan masih banyak lagi. Selain tenant fashion, program ini juga berlaku juga di tenant F&B seperti Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei dan masih banyak lainnya. Untuk informasi lebih lengkap dapat dilihat di www.senayancity.com. *T&C Apply dan selama persediaan ada.
Untuk informasi lebih lanjut, pengunjung dapat follow Senayan City instagram @senayancity dan hashtag #SCxJFW2020 #JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW untuk mengetahui info terbaru dan aktifitas menarik selama Jakarta Fashion Week 2020.
At Senayan City, infinite discovery and delight awaits you.
