SENAYAN CITY & TANGAN BREAKING BOUNDARIES AT JFW2020

PRESS RELEASE

26 Oktober 2019, by SenayanCity

Along with the consistency of Senayan City to continue to support the development of urban culture, Senayan City collaborates with TANGAN to present an unusual fashion presentation in the JFW 2020 series. The event is taking place at the Crystal area (located next to the Main Lobby of Senayan City), Senayan City and TANGAN display TANGAN'S F/W 2019 with the display setting stage out of the box. This special stage takes place on Tuesday, October 22, 2019 at 19.30 WIB.

“Present as the host of Jakarta Fashion Week for the 7th time, Senayan City has never stopped to continue to support and collaborate with Indonesian designers to increasingly take part in the creative world both locally and internationally. Collaborating with TANGAN who presented a presentation entitled HEADWAY, became an honor and certainly became the manifestation of Senayan City to play a more instrumental role in supporting the fashion industry for local Indonesian brands. The Crystal Stage, which is different from previous JFW moments, clearly provides a new experience for invited guests of JFW2020,” explained Halina, as the Leasing & Marketing Communications Director of Senayan City.

HEADWAY is a work that displays the beauty of "unfinished" creations. Implicitly, it is told that the beauty of the creations created even though the process has not yet been completed. This unfinished touch will be the hallmark of all the TANGAN's presentation collection series that combines earth and natural colors with dominant dark colors and touches of striking bright colors. Do not miss the details of plaid and patchwork that provide contrast effects, between simplicity and complexity. In addition, the play of materials also explores the sensory sensors with the use of wool, silk, organza, and cotton. A total of 25 looks with a combination of 5 mens wear and 20 womens wear, this stage is even more interesting because it was specifically featured on The Crystal as the HEADWAY launch pad, TANGAN’s F / W 2019.

"Representing a brand, Hands always try to always provide a different experience. By participating in the Jakarta Fashion Week 2020, we want to present different concepts and perspectives for Indonesian fashion enthusiasts through a collection of different and certainly interesting designs and stage concepts.” said Margaretha Novianty as the co-founder of TANGAN. Several partners who went hand in hand with Hands, among others Lumix and The Editor’s Club also contributed to this stage presentation. Lumix has been running side by side with Hands to collaborate to produce collective work supporting creativity in the world of fashion and beauty because photography and fashion are inseparably inseparable. "Throughout its journey, Lumix has come with a variety of cameras, from the latest Lumix S Series as a fullframe without compromise camera line for professional photographers & videographers to the Lumix GF10 camera, a lifestyle series created as a companion for fashion & lifestyle lovers. Together with Hand, Lumix feels that it has a similar vision and mission to encourage the spirit of Liberty To Discover that has been proclaimed by Lumix," explained Agung Ariefiandi, Audio Visual Product Group Manager of PT Panasonic Gobel Indonesia.

Supporting this preposition, The Editors Club agreed to consolidate among them by collaborating to produce visual art for Hands and Lumix using Lumix S1 to manifest authentic characters in one video, conveying the aesthetic and philosophical messages that both brands want to express. Enjoy the HEADWAY presentation stage, TANGAN’s F / W 2019 at JFW 2020 The Crystal (located next to the Main Lobby of Senayan City) on Tuesday, October 22, 2019 at 19.45 WIB.

During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:

SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.

THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following

THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.

SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.

For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.

At Senayan City, infinite discovery and delight awaits you.