Jakarta, October 23, 2019 - As one of the pioneers and favorite lifestyle shopping destinations that has been running for 13 years, Senayan City consistently presents iconic event trendsetters. For the 7th time, Senayan City is hosting the largest fashion party in South East Asia, Jakarta Fashion Week (JFW) 2020. This year, Senayan City is collaborating with 4 iconic designers in the country, namely Friederich Herman, Major Minor and Sean Sheila X BYO presents 'MASA'. The concept of M.A.S.A was explained directly by Halina as Leasing & Marketing Communications Director of Senayan City, in the Press Conference at the JFW 2020 Press Lounge on Wednesday (10/23).
"M.A.S.A, this Senayan City presentation stage is inseparable from the concept of time travel that can be remembered in the present, enjoyed tomorrow, and explored in the future. Focusing on the future, making Senayan City increasingly challenged to develop themselves in pampering visitors. We wander, we discover. Senayan City's journey that consistently presents various innovations from time to time makes the stage of the MASA fashion presentation by cooperating with talented designers such as Friederich Herman, Major Minor and Sean Sheila X BYO as a hope for all the works, copyrights and initiatives that can continue to be enjoyed by various generations. M.A.S.A was present at JFW 2020 Fashion Tent starting at 16.30 – 17.30 WIB ", explained Halina.
FRIEDERICH HERMAN
Utopia. Slow future. Retro-futurism. Uniform dressing. Orwell.
The Spring / Summer 2020 collection explores duality: contradictions in terms of stitches, practical details with easy layering and uniform ideas with a touch of rebel. The concept of duality is displayed with a unified game of two-piece tops and subordinate skirts that can be worn layered for an extra look or removed so as to give the impression of cool. A top with a new shape and exaggerated geometric touches plus decorating organic details pinned to the right place. Outerwear will appear bold and oversized but provide powerful effects and beyond expectations. The collections of ready-to-wear and elegant, modern clothing for women that are inspired by travel, creativity and curiosity.
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MAJOR MINOR
MAJOR MINOR presents a collection of Ready to Wear Spring / Summer 2020 with the theme of Kite, the flying kite being a reflection of freedom and fun. MAJOR MINOR poured this idea into the SS20 collection which gives the impression of being playful, but also can still be used daily with fashion-conscious, fuss-free thinking.
This collection pours a feminine touch that prioritizes freedom of movement and maximum comfort. Look with midi and maxi length, loose draping and oversize, naturally mimicking wind swept movements. Cotton and crepe are the main ingredients used, with a few touches of chiffon which is able to give a light silhouette. Asymmetrical cuts and beading & pleats as a complement, mimicking the components of the kite. Increasingly attractive, the motifs of squares and polka-dots to floral and geometric become a compulsory blend of solid colored material. The color game starts from soft pastels (peach, mint green, muted yellow) and bolder colors like dark green. Accessories by fréj, such as large-sized rattan basket bags and sandals with bright colors reflect the touch of spring and summer.
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SEAN SHEILA X BYO
SEAN SHEILA X BYO presents the Spring / Summer 2020 project that illustrates the perspective of introspection from the current issue of overconsumption. They explore the relationship of clothing and its layers, the traditional notion of challenging elegance. By presenting soft deconstruction games and patches that are her focus, Sean Sheila presents her love of embroidery accents and utilitarian designs with a new and fresh style. Trying to match the use of a garment that is durable and durable, better quality is offered with a more careful process, so there is memory embedded in each use.
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During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:
SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.
THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following
THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.
SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.
For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.
At Senayan City, infinite discovery and delight awaits you.
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 - Grand Finale M.A.S.A.jpg)
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Photo documentation from Jakarta Fashion Week 2020
Jakarta, 23 Oktober 2019 – Sebagai salah satu pionir dan favorit lifestyle shopping destination yang telah berjalan selama 13 tahun, Senayan City secara konsisten menghadirkan trendsetter iconic event. Untuk kali ke-7, Senayan City kembali menjadi tuan rumah perhelatan pesta mode terbesar di Asia Tenggara, Jakarta Fashion Week (JFW) 2020. Di tahun ini, Senayan City berkolaborasi bersama 4 desainer ikonik tanah air, yaitu Friederich Herman, Major Minor dan Sean Sheila X BYO menghadirkan ‘M.A.S.A’. Konsep mengenai M.A.S.A ini dijelaskan secara langsung oleh Halina selaku Leasing & Marketing Communications Director Senayan City, dalam Press Conference di Press Lounge JFW 2020 pada Rabu (23/10).
“M.A.S.A , panggung persembahan Senayan City ini tidak terlepas dari konsep perjalanan waktu yang dapat dikenang di masa kini, dinikmati esok, dan dieksplorasi di masa depan. Berfokus pada masa depan, menjadikan Senayan City semakin tertantang untuk mengembangkan diri dalam memanjakan pengunjungnya. We wander, we discover. Perjalanan Senayan City yang secara konsisten menghadirkan berbagai inovasi dari waktu ke waktu menjadikan panggung presentasi mode M.A.S.A dengan menggandeng para desainer berbakat seperti, Friederich Herman, Major Minor dan Sean Sheila X BYO sebagai sebuah harapan akan segala karya, cipta dan karsa yang dapat terus dinikmati oleh berbagai generasi. M.A.S.A hadir di Fashion Tent JFW 2020 mulai pukul 16.30 – 17.30 WIB”, jelas Halina.
‘M.A.S.A’ DESAINER
FRIEDERICH HERMAN
Utopia. Slow future. Retro-futurism. Uniform dressing. Orwell.
Koleksi Spring/Summer 2020 mengeksplorasi tentang duality: kontradiksi dari segi jahitan, detail yang practical dengan easy layering dan ide seragam dengan sentuhan rebel. Konsep duality ditampilkan dengan permainan padu padan two-piece atasan dan rok bawahan yang dapat dipakai berlapis untuk tampilan ekstra atau dihilangkan sehingga memberi kesan cool. Atasan dengan bentuk baru dan sentuhan geometris berlebihan ditambah dekorasi detail organik yang disematkan di tempat yang tepat. Outerwear akan tampil bold dan oversized namun memberikan efek powerful dan di luar ekspektasi. Koleksi yang ready-to-wear dan anggun, pakaian modern untuk perempuan yang terinspirasi akan travel, kreatifitas dan keingintahuan.
MAJOR MINOR
MAJOR MINOR menghadirkan koleksi Ready to Wear Spring/Summer 2020 yang mengangkat tema Kite, layang-layang yang terbang menjadi sebuah cerminan akan kebebasan dan kesenangan. MAJOR MINOR menuangkan ide tersebut dalam koleksi SS20 yang memberikan kesan playful, namun juga tetap dapat digunakan sehari-hari dengan pemikiran fashion-conscious, fuss-free.
Koleksi ini menuangkan sentuhan feminine yang mengutamakan kebebasan dalam bergerak dan kenyamanan maksimal. Look dengan midi dan maxi length, loose draping dan oversize, secara alami meniru gerakan tersapu angin. Katun dan crepe menjadi bahan utama yang digunakan, dengan beberapa sentuhan bahan chiffon yang mampu memberikan siluet cahaya. Potongan asimetris dan permainan beading & pleats sebagai penyempurna, meniru komponen-komponen pada layangan. Semakin menarik, motif kotak dan polkadot hingga floral dan geometris menjadi perpaduan wajib dengan material berwarna solid. Permainan warna mulai dari soft pastels (peach, mint green, muted yellow) dan warna yang lebih bold seperti hijau gelap. Aksesoris by fréj, seperti tas keranjang rotan berukuran besar dan sandal dengan warna warni cerah mencerminkan sentuhan musim semi dan panas.
SEAN SHEILA X BYO
SEAN SHEILA X BYO menghadirkan project Spring/Summer 2020 yang menggambarkan sudut pemikiran intropeksi dari isu terkini mengenai overconsumption. Mereka mengeksplorasi hubungan dari pakaian dan lapisannya, gagasan keanggunan tradisional yang menantang. Dengan menampilkan permainan dekonstruksi lembut dan patch yang menjadi fokusnya, Sean Sheila menghadirkan kecintaannya terhadap aksen bordir dan desain utilitarian dengan gaya baru dan segar. Berusaha menyamai penggunaan garmen yang awet dan tahan lama, kualitas yang lebih baik ditawarkan dengan proses yang lebih cermat, sehingga ada memori yang tertanam dalam setiap pemakaiannya.
Selama Jakarta Fashion Week 2020 berlangsung, pengunjung dan SCX Iconic Member dapat menikmati special privilege dengan mengikuti shopping program sebagai berikut:
SCX FASHION MOMENTS JFW2020 – Bagi 30 SCX Member pertama yang setiap harinya melakukan transaksi minimal Rp1.000.000,- selama periode 22 – 28 Oktober 2019 di tenant fashion, style dan aksesoris berkesempatan mendapatkan berbagai voucher belanja dari Senayan City, Cottonink, Glamour, Laneige, dan Ruhee*. Khusus di tanggal 22 & 26 Oktober 2019, SCX member dengan minimal pembelanjaan yang sudah ditetapkan berkesempatan mendapatkan hadiah grand prize seperti voucher Optik Melawai senilai Rp1.000.000,-*, Voucher Sofitel Bali 3D/2N, Diesel watches, Kate Spade watches, dan Michael Kors Sunglasses*. *Pembelanjaan berlaku di tenant fashion, style dan aksesoris yang berpartisipasi. Syarat dan ketentuan berlaku untuk masing-masing program. Hadiah didapatkan berdasarkan sistem komputerisasi.
THE FASHION MATCH GAME – Bagi 150 pertama pengunjung Setia Senayan City dan tamu undangan JFW 2020 yang berada di area Fashion Tent, berkesempatan memenangkan FREE INSTANT GIFT* seperti shopping vouchers dan hampers menarik yang sudah disiapkan dengan cara men-download Senayan City Mobile Apps dan mengikuti permainan THE FASHION MATCH di pop up INFINITY ROOM Senayan City selama periode JFW2020 berlangsung mulai tanggal 22 – 28 Oktober 2019.
POSE, POST, WIN – Kesempatan untuk memenangkan Iconic Prizes berupa Coffee Machine dari Senayan City hanya dengan berpose dan berfoto di instalasi INFINITY ROOM yang berada di Fashion Tent selama JFW2020. Tertarik? Posting foto tersebut melalui sosial media instagram dan tag @SenayanCity serta gunakan hashtag #SCINFAME #SCXJFW2020 . Jangan lupa follow instagramnya karena pengumuman pemenang akan diumumkan di instastory @SenayanCity .
SHOW YOUR JFW ID OR JFW2020 APPS
Seluruh tamu undangan JFW2020 dan para pengunjung juga berkesempatan menikmati privilege, promo menarik dari tenant-tenant partisipan dengan hanya menunjukkan ID atau JFW2020 App selama periode berlangsung. Beberapa tenant fashion yang berpartisipasi diantaranya BCBGMAXAZRIA, Bridges Eyewear, Charles&Keith, JADE, Keds, L’occitane, Rotelli, Watch World, Watch Zone, dan masih banyak lagi. Selain tenant fashion, program ini juga berlaku juga di tenant F&B seperti Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei dan masih banyak lainnya. Untuk informasi lebih lengkap dapat dilihat di www.senayancity.com. *T&C Apply dan selama persediaan ada.
Untuk informasi lebih lanjut, pengunjung dapat follow Senayan City instagram @senayancity dan hashtag #SCxJFW2020 #JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW untuk mengetahui info terbaru dan aktifitas menarik selama Jakarta Fashion Week 2020.
At Senayan City, infinite discovery and delight awaits you.
Photo documentation from Jakarta Fashion Week 2020
