SENAYAN CITY DE·CO·RUM FOR FASHION ENTHUSIASTS ON JFW2021

PRESS RELEASE

27 November 2020, by SenayanCity


Senayan City, as a fashion and lifestyle shopping destination for urban Jakarta and Indonesian fashion lovers, is back to host the biggest fashion event in Southeast Asia for the 8th time, Jakarta Fashion Week (JFW) 2021. In line with support to reduce impact from the pandemic, this year the vibrant Jakarta Fashion Week moment is present through a digital platform and can be enjoyed wherever we are. On the DE·CO·RUM stage presented by Senayan City, will perform #NextLevelBatik by Iwan Tirta Private Collection, AMOTSYAMSURIMUDA, and Wilsen Willim as 3 iconic designers who are in line with the concept of DE·CO·RUM. This virtual stage is present on Friday, November 27, 2020, at 16.00 which can be enjoyed on the website www.senayancity.com or Livestream on JFW.tv.

"On the stage entitled DE·CO·RUM, Senayan City would like to invite all parties to reflect on the situation for all of us in 2020 which is full of challenges. The position of the two coins requires us to continue to struggle, innovate, develop and work hard, and on the other hand, remain grateful, hopeful and continue to dream of good things in the present situation. A positive attitude and good ethics are born and become a guide for all of us to continue to break through new things that are possible.

Goes along with this, Senayan City collaborates with 3 iconic Indonesian designers to display their creative collections and present them with messages of hope, which are broadcast through a digital fashion show and can be enjoyed on the Senayan City website on November 27, 2020, 16.00 – 16.30.

This online fashion show is also a new step in the world of fashion to be able to continue to spread the wings of creativity without limitation, not only in Indonesia but also abroad and international market. " said Halina, as the Leasing & Marketing Communication Director of Senayan City. 

 

‘DE·CO·RUM’ DESAINER

#NextLevelBatik is a movement to bring batik to the world of Pop Culture, which was initiated by Iwet Ramadhan together with Iwan Tirta Private Collection so that it can be widely accepted, especially by the younger generation. This movement that focuses on social media invites as much public participation as possible to post #OOTD photos using their favorite batik and sneakers on their respective social media accounts using the hashtag #NextLevelBatik. Since this movement was implemented, several public figures have participated in this movement, such as RAN, Dian Sastrowardoyo, Najwa Shihab, Axton Salim, Anugrah Aditya, and others.

Iwan Tirta Private Collection is a luxury lifestyle label that focuses on elevating Indonesian culture as inspiration, and Batik as the main identity. Always focused on preserving Iwan Tirta's legacy as a modern-minded Batik maestro, he has archived more than 10.000 Batik motif designs that were inherited from the founder. For this #NextLevelBatik fashion presentation, Iwan Tirta Private Collection presents 24 looks of men's and women's batik clothing collections with basic cutting but in modern styling so that they are easy to mix and match for various occasions. Iwan Tirta Private Collection's signature batik motifs come in various color shades. The combination of comfortable fine cotton batik material and lightweight yet exclusive woven silk is featured in a selection of items such as shirts, coats, blazers, to trendy dresses, and of course, it is suitable to be displayed with today's accessories, namely sneakers.

Wilsen Willim reflected a lot during the beginning of 2020, and come up with the ideas in his collection called PLAY. After pausing for a while, now is the time to press the “start” (PLAY) button again with the feeling of being more grateful, bolder, stronger, and more cheerful. The PLAY collection presents a state of mind before the pandemic hit Southeast Asia earlier this year. The cut and silhouette are comfortable, giving a feeling of a long #StayAtHome life. But at the same time, the collections are also comfy for outdoor activities.

The blue color game also appeared and completed the line-up of the predominantly black and white collections. Blue appears to be an appropriate and pleasant color in wool and cotton, which is mainly used to further ensure the comfort factor of this collection. From appearing in the formality of sewing with wool blend lines to appearing in relaxed, comfortable designs that feature prints curated for their charming and almost childish characteristics. Silhouettes that reflect a relaxed and cheerful feeling with oversized unisex shirts and drop shoulders are the pieces that will be featured in this collection.

AMOTSYAMSURIMUDA comes with his collection of S/S 2021 entitled TERANG which has a philosophy of describing spirits, hopes, and dreams. AMOTSYAMSURIMUDA travels through time during these quiet times and brings up fashion inspiration from different eras. Touches from the 20s, 60s, 70s, 80s, and early 2000s are all melted into one collection while maintaining the DNA line of AMOTSYAMSURIMUDA.

In line with the selection of the title of the TERANG collection, the dominant color in Amot's collection is white. AMOTSYAMSURIMUDA would like to present a collection that can encourage people to continue dreaming, to continue celebrating every day of this life even though things are not in line with our wishes. AMOTSYAMSURIMUDA adheres to the adage “After the dark comes the light” as a source of strength and hope in this collection.

 

SCX INSTYLE REWARDS PROGRAM

During Jakarta Fashion Week 2021, visitors and SCX Iconic Members can enjoy special privileges of the SCX INSTYLE REWARDS PROGRAM starting from 23 - 29 November 2020. For the first 20 SCX Members who shop with min. transaction of IDR 1.000.000 has the opportunity to bring prizes: Senayan City e-vouchers IDR100,000, Beauty hampers, H&M vouchers and Fashion Designer hampers. Additional EXTRA GIFT 3X POINTS is only for the first 10 SCX members who shop at Tenant Fashion & Style in the same time period.

Spend more and get a greater chance to win prizes at Weekend Surprises which will be ruffled on 28 -29 November 2020. The selection gifts such as Fashion Hampers LEKAT, Kate Spade Watches, Tom Ford Sunglasses, and Marhen J Totebag. And special on November 28, 2020, SCX Members also have the opportunity to get a 3D/2N stay voucher at the Sofitel Nusa Dua Bali Resort.

For further information, you can access it via www.senayancity.com, visitors can also follow Senayan City Instagram @senayancity and hashtag #SCxJFW2021 #JFW2021 #JakartaFashionWeek to find out the latest info and interesting activities during Jakarta Fashion Week 2021.

At Senayan City, infinite discovery and delight await you.

 

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