RUNWAY HITS ‘COMING OF AGE’

PRESS RELEASE

10 Juli 2019, by SenayanCity

Running towards the end of the spectacular Fashion Nation 13^th Edition this year, Senayan City presents the most awaited highlight stage, RUNWAY HITS, which is dedicated for the new generation of fashion trend-maker. Runway Hits will bring up the theme ‘COMING OF AGE’ with the meaning of an era of fresh idea of fashion. The line-up designers are AMOTSYAMSURIMUDA, Etterette by Vivian Lee, Rêves Studio dan Sav Lavin. The runway will be held on Saturday, March 23, 2019 on 19.00 WIB at Main Atrium 1^st floor, Senayan City.

Halina, as Leasing & Marketing Communications Director of Senayan City, says “Senayan City Fashion Nation 13^th Edition will never stop to present the best fashion creations and contribute as a platform for the Indonesian young talented designers. The RUNWAY HITS stage is becoming the most awaited stage for all fashion enthusiasts in Indonesia. This year, the hype of Runway Hits ‘COMING OF AGE’ will be presented by the four young talented designers such as AMOTSYAMSURIMUDA, Etterette by Vivian Lee, Rêves Studio dan Sav Lavin. They will showcase their best collections and vision about the upcoming trend.”

Senayan City is back with The Style Makers Award for the eighth time. The appreciations are given for Indonesian stylish icon in certain categories such as The Most Stylish Male Celebrity, The Most Stylish Female Celebrity, The Most Stylish Model, The Most Stylish VIP, and the newest category of the year is The Most Stylish Musician / Singer. The winners of The Style Maker Awards for 2019 are given to: The Most Stylish Male Celebrity Boy William, The Most Stylish Female Celebrity Chelsea Islan, The Most Stylish Model, Prinka Cassy, The Most Stylish VIP Patricia Panigoro and The Most Stylish Musician Gloria Jessica.

The Runway Hits’s special performance will present Indonesian hip-hopper, RAMENGVRL for a spectacular experience. RAMENGVRL is one of the talented Indonesian young musician who is succeceded in bringing the unique music genre. The first single, “I’m Da Man”, which was released on 2016 and the song “Go (I Can Be Your)” will enliven the RUNWAY HITS stage exclusively. Enjoy the fashion presentation of the upcoming trend-setter for 2019 fashion industry.

Fashion Nation 13^th Edition is supported by Make Over as Official Makeup Partner. Make Over is the leading professional cosmetic brand in Indonesia who committed in presenting the product of newest trend. With the tagline “Beauty Beyond Rules”, Make Over believes that individuals is freely to express their uniqueness through make-up and fashion. Taking a part in Fashion Nation 13^th Edition, Make Over is showing their gratitude in supporting Indonesia’s designers and fashion industries.

DESAINER RUNWAY HITS

AMOTSYAMSURIMUDA ‘Permanent Vacation’

Amot is releasing his fashion label called AMOTSYAMSURIMUDA on 2017 and was inspired by the sports apparel which effortless and utilitarian. His collection, ‘Permanent Vacation’, is inspired by the young traveller who are effortless in looking comfy yet stylish. The combination of mix and match cropped-hem and color blocking top, also the un-structured sport apparel cutting, are creating the casual vibe and vacation-mood.

Etterete By Vivian Lee ‘ Sentiment’

The label itself is born on 2016 and Vivian Lee always creates the mood of ethereal, an esthetic signature of her creations. Modern elegant designs, with the use of experimental and unconventional fabric manipulation technic, creates the signature touch of Vivian Lee. The romance inspirations in this collection called ‘Sentiment’, somehow tell the story about the beautiful love and wrong obsession.

Rêves Studio ‘La Mer’

Special collaboration of Rêves Studio and Samantha Wijaya will be presented on Runway Hits stage. ‘La Mer’, means ocean in French, creates the feminism vibe in her fashion presentation. The concept of ocean as mother of any sea creatures, is drawn in her collection, playing with the elegant vibe and strong character. The tone color of sea, waves pattern and the details of rope and pearl beads are presenting the accent of La Mer.

Sav Lavin ‘Indulge’

Sav Lavin is taking a different angle in seeing her surroundings. Inspired by Jakarta city, Sav Lavin is presented the Betawi culture on the stage. Shaping the idea becoming more original, Sav Lavin is creating the cutting technic in an unique way in to create the Sav Lavin’s way of fashion idea. Freshened up the collection, the accesories of Ondel- Ondel mask and silhoutte, which are the Indonesia’s culture identitiy, is brought up very naturally on stage in her ready-to-wear collections.

DAILY FASHION SHOW

Fashion Nation 13^th Edition is showing the fashion presentation from Senayan City tenants such as Hush Puppies, Kidz Station, Gingersnaps, Mothercare, Wilio, Justice and Cotton Ink. The stage of Fashion Nation 13 th Edition is enlivened with the fashion runway from Indonesia talented designers such as TS.The.Label by Tities Sapoetra, Sarung Fest, LEKAT, Tities Sapoetra Show X Makeover, ATS the Label, Batik Marunda, Jakarta Designers Room – XY, KLE & Khalif by Ivan Gunawan serta The Escapade Story by Andy Yanata. Several fashion school that participating in this event are ESMOD, Lasalle College and Binus.

SCX BEAUTY INSIDER VOL.2

During the Fashion Nation 13^th Edition, SCX Iconic member are able to enjoy the exclusive treatment from Senayan City’s tenants. Enjoy #SCBEAUTY treatment such as free haircut or hairspa from DGLAM, exclusive gift from UNIQLO, NYX and The Watch Co with terms and conditions apply. With minimum purchase of Rp2.000.000,-, SCX Iconic Member can get the chance to win stay voucher 3D2N in Laguna Resort & SPA Bali, Iwan Tirta Private Collection voucher as value as Rp5.000.000,-, Senayan City shopping voucher and other’s exciting prize during the Fashion Nation 13 th Edition period.

SHOW YOUR FASHION NATION INVITATION

Special promo of cashback, discount, free product up to buy 1 get 1 for all invitees from Senayan City’s tenants by showing the Fashion Nation 13^th Edition invitations. The tenants participation are Braun Buffel, Cellini, DGLAM, DParis, Florsheim, Glamour, Headquarters, KiddyCuts, Laxmi Tailors, Meilinda Furniture Gallery, Melandas, Natural Farm, Optik Seis, PLAY, Q Billiard, Rotelli, Sleep & Co, Vivere, Watch World and Watch Zone.

Promo F&B #SCFOODIES at ABC Cooking Studio, Aroma Gelato, Brewerkz, Chococro St. Marc, Cold Stone, Djournal Coffee, En Dining, Excelso, Mamacita, Pippo, Simply, Sushi Tei, The Coffee Bean and Tea Leaf, The Duck King, The People’s Café, Zhuma. Visit SCX Concierge to get free voucher gift from Ruhee eyelash, Fish & Co, Krispy Kreme, Putu Made and Shihlin by showing the SCX Member with terms and conditions apply.

Further information about the schedule or e-invitation are accessible in www.senayancity.com and instagram official account @senayancity .

Senayan City Fashion Nation 13^th Edition is supported by Swarovski by Infico, CMI, OPTIK SEIS and TWG Tea. Official Make Up and Hairdo by Make Over, F&B Partner by Kitchenette, Florist partner by Boenga Djakarta. Also, our gratitude for the Official Printed Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, Prestige & The Folio. Official Online Media Partners: CLARA Indonesia, Fimela.com, Glitz Media, KLY-Liputan6.com, Luxina.id, Luxuvere.com, Pesona.co.id, Parenting, STYL.ID. Official Radio Partners: Brava Radio, Cosmopolitan FM, Delta FM, Hard Rock FM, Prambors Radio dan 94,7 UFM.