14 Maret 2020, by SenayanCity

The annual event returns again in 2020 and showcases the icons of Indonesian fashion


JAKARTA, 12 MARCH 2020 – The existence of Senayan City Fashion Nation XIV Edition (FNXIV Edition) marks the fourteenth year that this event has a presence in the Indonesian fashion industry. Starting the revelry on 12th of March 2020, Senayan City Fashion Nation XIV Edition with the theme titled as “Creativity”, a notion that follows the vision and mission of Senayan City which focuses to offer the essence of creativity in every program that is done. Creativity can be defined literally or giving to the fact that Senayan City is the blank canvass to the fashion icons that make their presence in the FNXIV edition starting from March 12-18, 2020 at Main Atrium, Senayan City.


“Senayan City Fashion Nation proudly stands for fourteen years to continuously strengthens the positioning of Indonesian fashion, and have become the constant supporter and sees how creativity can grow and flourish each year. To make the ultimate statement, for the first time of the Opening Night in Senayan City Fashion Nation XIV Edition will be opened with a special collection from re-known fashion designer, Sebastian Gunawan, with a collection themed as Fly for Freedom. Presenting 36 looks, Sebastian Gunawan will depict the freedom of creativity with a silhouette that features grand lines but keeps to the grace of the designer’s iconic works. Moreover, collaboration with the designers, the unique runway stage, until the appreciation of STYLE MAKERS AWARD that are dedicated to the new gen, bringing Senayan City Fashion Nation XIV Edition gives a different unique element in the eyes of Indonesia’s fashion enthusiast.” said Halina as Leasing and Marketing Communications Director Senayan City. 


The collection of Fly For Freedom was designed and directed by Sebastian Gunawan and Cristina Panarese, which has become a staple within Indonesia’s fashion crowd and also the international fashion fans. The collection is bringing up the freedom of women to be herself, sounding about her opinion without being bounded by the opinion, community, social, culture, politic or even religion. Through Fly For Freedom, I wish that every women who are seeing the collection will be inspired to be more confident and open up to their idea,” said Sebastian Gunawan.


This vibrant and ever-flowing looks branches into contemporarty couture, something that the designer is known for all the years he has solidfy his name in the Indonesian fashion industry. The freedom in movement, with dramatic silhouttes and exaggerated shapes has a whimsical feel but also a graceful step into fashion flexibility. In this presentation, Sebastian Gunawan is collaborating with Donny Liem as Make Up & Hair Do Creative Director and Dexter Sound Lab as Original Composer as the accompaniment music.


Senayan City Fashion Nation XIV Edition highlighted shows:

Continuing the Modest Wear trend which inspiring the urban and modest fashion enthusiast in Indonesia, Senayan City FNXIV’s Modern Modest is back in collaboration with Ria Miranda on Friday, Marh 13, 2020.

Urban Sneaker Society is spreading their update about hype’s outfit-of-the-day look that will give the guests inspirations from head-to-toe on Saturday, March 14, 2020.

Succeed on last year runway with The Folio and Lomba Perancang Mode Menswear (LPMM), Senayan City is back with The Gentlemen’s on Monday, March 16, 2020. Enjoy the signature touch and taste from Wilsen Willim, AMOTSYAMSURIMUDA and Henri Winata.

The way fashion and style has to state the visual statement about the individu’s character. Senayan City presents the stage of FASHION STATEMENT by Dailydarling x Belladarling, Odiva, and Suedeson on Tuesday, March 17, 2020.

Moving forward with the evolving of fashion style by the young designer, Senayan City is presenting UP & COMING featuring Calla The Label, Eureka, Studio 1319, dan The Escapade Story on Wednesdaym March 18, 2020. Consistent with the way they played around with their in presenting ready-to-wear collection with their signature patterns.

Who shape the pop culture? In collaboration with Iwan Tirta Private Collection and Wong Hang Tailor, Senayan City is giving the ICONIC MEN appreciation for them who are contributing, innovating and giving the new colour trend in pop culture world in Indonesia on Wednesday, March 18, 2020.

Returning in its nine year, Runway Hits comes back with “Style-Setter” as its main theme in which this event describes to its fullness how Senayan City is the trend setter that puts creativity on the forefront of this fashionable week. Becoming the epitome of how style is made for young Indonesians, four brands and designers take center stage as follows MORAL, Studio Jeje, Rinda Salmun dan Yosafat Dwi Kurniawan.



Senayan City Fashion Nation XIV Edition welcomes back the Style Makers 2020 for its ninth year. This year marks an exciting awarding moment as Style Makers 2020 introduces two new categories. In this year, the categories in contention to be a sought-after title area for The Most Stylish Female Celebrity, The Most Stylish Male Celebrity and The Most Stylish Model. The two new categories are The Most Stylish Creative Mind and The Most Stylish Icon of Change. The trophies will gleam in this glam ceremony Senayan City Fashion Nation XIV Edition will have their new winners.



Fashion Nation XIV Edition also presenting the highlight shows from Senayan City’s tenant such as Cottonink, ELC, Gingersnaps, Justice, Mothercare, and Wilio. More exciting stage, the local designers who are presenting their collection such as Buttonscarves, Fab Ind Atelier, KAMI, KLE, Menoor Batik, Savlavin, TS The Label. Some fashion schools who are participate as Sparks Academy, ESMOD, LPTB Susan Budihardjo, Modest Fashion Project (MOFP), and Fimela ‘Lady Boss’ stage. The fashion presentation can be enjoyed starting from March 12-18, 2020.



Exclusive for SCX Iconic Member, enjoy the shopping program SCX BEAUTÈ INSIDER VOL.3 during Fashion Nation XIV Edition with minimum transaction of Rp1.000.000,- everyday starting from March 12-18,2020. Get Senayan City’s instant rewards such as Senayan City e-voucher Rp100.000,-, XXI Movie Ticket, H&M Voucher, Cottonink Voucher, and beauty hampers for the first 20 members on weekdays and first 50 members on weekend.


Program SCX BEAUTÈ TOP SPENDER* is giving the exclusive gift of two economy class tickets by Turkish Airlines for visiting Milan or any Europe favourite destination for dedicated 1 SCX member top spender on March 14, 2020. Also, SCX BEAUTÈ SURPRISES* on March 14-15, 2020 is giving the exciting prizes suh as staying voucher 3D/2N in Sofitel Bali Nusa Dua Beach Resort, Fendi Sunglasses and many more. The program is valid for 2 first members per day with minimum transaction. Don’t missed out the SCX BEAUTÈ WEEK on March 13, 14, and 18, 2020 in tenant YSL and NARS which giving makeup class and make over.

*terms and condition applied



Get special offers on limited time! Special on March 12-18, 2020, the visitors can enjoy the special promo from Senayan City tenants by showing the Fashion Nation invitation. Enjoy the discount and gift with purchase in tenant as: Adidas, BCBG, Dorothy Perkins, H&M, Hoops Indonesia, Kiehls, L’Occitane, Mango, Puma, Skechers, Steve Madden, Watch World, Watch Zone and many more. For promo F&B, enjoy privilege discount until special price: Bae by Socieaty, Brewekz, Devon, En Dining, Kitchenette, Ming Palace, Papparich, Pesto, Pippo, The Duck King and more participant.


Senayan City Fashion Nation XIV Edition is exclusively supported by:


For more information with full show schedule or e-invitation can be accessed via website Senayan City at and official instagram’s account @senayancity with hashtag #FNXIV2020 #SCFASHIONNATION .






*Courtesy photos from Sweet Escape 

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