LA FEMME, PEREMPUAN MASA KINI

PRESS RELEASE

01 November 2019, by SenayanCity

Senayan City as one of the pioneers and favorite lifestyle shopping destinations consistently presents iconic event trendsetters. As a form of Senayan City's support in the development of the fashion industry in the country, for the 7^th time, Senayan City is hosting the biggest fashion party in South East Asia, Jakarta Fashion Week (JFW) 2020 for a week starting from the 22nd - October 28, 2019. Collaborating with FASHIONLINK x #BLCKVNUE, well-known designers such as SAUL, Marlen the Label and ELLA & GLO will present the LA FEMME stage with their distinctive touch at Fashion Atrium, 1st floor, Senayan City on October 26, 2019.

“Over time, the development of the homeland industry has increased, both in terms of quality and quantity. Millennial generation in the country is no longer reluctant to choose a local brand to be paired with a high end brand. This phenomenon is a manifestation of Senayan City's support in every iconic event that is presented to continue to support the development of the fashion industry and creative industries in the country. The presence of the Fashionlink X #BLCKVNUE store located on the 2nd floor, is one of the markets that is one of the mandatory destinations when visiting Senayan City.

And this year, again Senayan City collaborated with fellow Fashionlink X #BLCKVNUE designers such as SAUL, Marlen the Label and ELLA & GLO to present a fashion presentation titled LA FEMME. Tells about the character of today's women, who do not hesitate to look stylish and modern but still includes a feminine touch. The presence of the LA FEMME stage is expected to add inspiration and new colors in the Indonesian fashion industry.” said Halina, as Senayan City Leasing & Marketing Communications Director.

“LA FEMME” DESAINER

• MARLEN THE LABEL

In the latest collection this time, Marlen The Label is present in a series of clothing with shades of blush and purplish color laden with feminine patterns and elements. Inspired by today's modern, stylish but still feminine woman, Marlen The Label displays materials with thick feminine elements, such as tulle, pleats, and satin, combined with contemporary designs. Marlen The Label remains on its trademark, which carries a style of clothing that is comfortable and can be used by women of all body shapes and ages.

• SAUL

Titled MILESTONE, this collection was born from thin lines that make a meaningful contribution in each piece of fabric. Through a combination of cuts, lines, and colors, which are gentle for the SS 2020 collection, the elegance of each sheet is right to accompany an independent woman who wants to be different, by showing the strength of her identity. This collection is dominated by light brown, green, gold and white. The combination of pieces that reflect the identity of SAUL is more collaborated with handmade embroidery silhouettes with abstract motifs. Elegant edgy has been a hallmark of SAUL since 2012. Through this latest collection, the message is increasingly strong aiming that women who wear it do not need to speak out in a quiet environment in order to be seen by those around them.

• ELLA & GLO

ELLA & GLO understands that a woman needs strength that can be displayed through her style wherever she goes. Women who always stand out with the right shoes and bags, and able to make them look bold but still comfortable with whatever they use. Through this latest collection, Dian Purba Ratomo combines laser cut in genuine leather with hand weaving techniques that are the hallmark of ELLA & GLO. Bold, sleek, sharp and fashion forward is presented for by them. The inspiration for this collection comes from confident women who can be seen directly in each piece, making every pair of bags and shoes unforgettable.

During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:

SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.

THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following

THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.

SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.

For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.

At Senayan City, infinite discovery and delight awaits you.