JAVANESE CULTURE 2.0

PRESS RELEASE

26 Oktober 2019, by SenayanCity

As part of the Jakarta Fashion Week 2020, Senayan City presents a collaboration of Indonesian cultural performances that are wrapped in a modern way, with Alleira Batik and Rotelli. Carrying the JAVANESE CULTURE 2.0 fashion stage theme, the modern concept in heritage was present on Tuesday, October 22, 2019 at 17.30 WIB at Fashion Atrium, Senayan City.

"Indonesian culture has many things that can be developed. On this occasion, batik and footwear with modern designs were presented in the famous fashion stage, Jakarta Fashion Week 2020. Senayan City took Alleira Batik who raised modern batik with brilliant cutting and Rotelli who wrapped the beautiful legs of the models with modern and edgy collections, every pairs of collections that are displayed to be very commensurate with the latest fashion styles. Fashion enthusiasts can enjoy this batik-inspired appearance on a daily basis, or for formal occasions. This is the beauty of batik, which can penetrate every page of human life," explained Halina, as the Leasing & Marketing Communications Director of Senayan City.

ALLEIRA BATIK COLLECTIONS

Proud of being in Bumi Persada Indonesia, which are rich in natural and cultural resources to the point of view of the world. One of the many cultural heritages of Indonesian ancestors is BATIK CRAFTS. In the JAVANESE CULTURE 2.0 stage, revealing the magnificent and charismatic motifs typical of the Surakarta Classical Batik. Various types of Machetes, Kawung, Sidomukti and other ornaments, packaged in Silhouette Design for Young Millennials, brushed aside the Batik Stigma only used by the elderly. With a total of 24 adult outfits and 10 child outfits, all collections will be displayed in 3 sequences. The entire collection comes in classic Sogan colors, Sogan brown, gray, blue and red colors. Each collection is made from the best materials and of course comfortable to wear, such as cotton texture and linen.

ROTELLI COLLECTIONS

Rotelli displays their beautiful collections in 2 sequels: the first carries a graceful and feminine theme, and the second: modern & edgy, allowing visitors to get a complete picture of Rotelli's style that can be mixed-and-matched in a variety of dress styles. This year, Rotelli's collection features a lot of trends loved by fashion lovers including croco motifs, blocked heels, pointed boots and comfort sandals, coupled with ornamentation that adds to the impression of strong and elegant like buckles, studs, and crystals. The color tone carried by the Rotelli shoe collection this time plays with black, silver, gold and beige. Rotelli's commitment in the #I’mWithTheNewRotelli campaign to make innovations in its products that offer a more youthful and fashionable impression, can be witnessed directly at Jakarta Fashion Week 2020.

During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:

SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.

THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following

THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.

SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.

For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.

At Senayan City, infinite discovery and delight awaits you.