M.A.S.A Wandering the Future

PRESS RELEASE

24 Oktober 2019, by SenayanCity

Jakarta, October 23, 2019 - As one of the pioneers and favorite lifestyle shopping destinations that has been running for 13 years, Senayan City consistently presents iconic event trendsetters. For the 7^th time, Senayan City is hosting the largest fashion party in South East Asia, Jakarta Fashion Week (JFW) 2020. This year, Senayan City is collaborating with 4 iconic designers in the country, namely Friederich Herman, Major Minor and Sean Sheila X BYO presents 'MASA'. The concept of M.A.S.A was explained directly by Halina as Leasing & Marketing Communications Director of Senayan City, in the Press Conference at the JFW 2020 Press Lounge on Wednesday (10/23).

"M.A.S.A, this Senayan City presentation stage is inseparable from the concept of time travel that can be remembered in the present, enjoyed tomorrow, and explored in the future. Focusing on the future, making Senayan City increasingly challenged to develop themselves in pampering visitors. We wander, we discover. Senayan City's journey that consistently presents various innovations from time to time makes the stage of the MASA fashion presentation by cooperating with talented designers such as Friederich Herman, Major Minor and Sean Sheila X BYO as a hope for all the works, copyrights and initiatives that can continue to be enjoyed by various generations. M.A.S.A was present at JFW 2020 Fashion Tent starting at 16.30 – 17.30 WIB ", explained Halina.

FRIEDERICH HERMAN

Utopia. Slow future. Retro-futurism. Uniform dressing. Orwell.

The Spring / Summer 2020 collection explores duality: contradictions in terms of stitches, practical details with easy layering and uniform ideas with a touch of rebel. The concept of duality is displayed with a unified game of two-piece tops and subordinate skirts that can be worn layered for an extra look or removed so as to give the impression of cool. A top with a new shape and exaggerated geometric touches plus decorating organic details pinned to the right place. Outerwear will appear bold and oversized but provide powerful effects and beyond expectations. The collections of ready-to-wear and elegant, modern clothing for women that are inspired by travel, creativity and curiosity.

MAJOR MINOR

MAJOR MINOR presents a collection of Ready to Wear Spring / Summer 2020 with the theme of Kite, the flying kite being a reflection of freedom and fun. MAJOR MINOR poured this idea into the SS20 collection which gives the impression of being playful, but also can still be used daily with fashion-conscious, fuss-free thinking.

This collection pours a feminine touch that prioritizes freedom of movement and maximum comfort. Look with midi and maxi length, loose draping and oversize, naturally mimicking wind swept movements. Cotton and crepe are the main ingredients used, with a few touches of chiffon which is able to give a light silhouette. Asymmetrical cuts and beading & pleats as a complement, mimicking the components of the kite. Increasingly attractive, the motifs of squares and polka-dots to floral and geometric become a compulsory blend of solid colored material. The color game starts from soft pastels (peach, mint green, muted yellow) and bolder colors like dark green. Accessories by fréj, such as large-sized rattan basket bags and sandals with bright colors reflect the touch of spring and summer.

SEAN SHEILA X BYO

SEAN SHEILA X BYO presents the Spring / Summer 2020 project that illustrates the perspective of introspection from the current issue of overconsumption. They explore the relationship of clothing and its layers, the traditional notion of challenging elegance. By presenting soft deconstruction games and patches that are her focus, Sean Sheila presents her love of embroidery accents and utilitarian designs with a new and fresh style. Trying to match the use of a garment that is durable and durable, better quality is offered with a more careful process, so there is memory embedded in each use.

During the Jakarta Fashion Week 2020, visitors and SCX Iconic Members can enjoy special privileges by following the shopping program as follows:

SCX FASHION MOMENTS JFW2020 - For the first 30 SCX Members who every day make transactions of at least Rp1,000,000, - during the period 22-28 October 2019 in fashion, style and accessories tenants have the opportunity to get various shopping vouchers from Senayan City, Cottonink, Glamor, Laneige, and Ruhee*. Especially on October 22 & 26, 2019, SCX members with a minimum spending that have been determined have the opportunity to get grand prize prizes such as the Optics Melawai voucher worth Rp1.000.000,-*, Sofitel Bali 3D / 2N Vouchers, Diesel watches, Kate Spade watches, and Michael Kors Sunglasses*. *Spending applies to participating fashion, style and accessories tenants. Terms and conditions apply for each program. Prizes are earned based on a computerized system.

THE FASHION MATCH GAME - For the first 150 visitors of Setia Senayan City and invited guests of JFW 2020 who are in the Fashion Tent area, the chance to win FREE INSTANT GIFT * such as shopping vouchers and interesting hampers has been prepared by downloading Senayan City Mobile Apps and following

THE FASHION MATCH game in the INFINITY ROOM pop up Senayan City during the JFW2020 period took place from the 22nd to the 28th of October 2019. POSE, POST, WIN - The chance to win Iconic Prizes in the form of a Coffee Machine from Senayan City just by posing and taking pictures at the INFINITY ROOM installation at Fashion Tent during JFW2020. Interested? Post photos via social media Instagram and the @SenayanCity tag and use the hashtag #SCINFAME # SCXJFW2020. Don't forget to follow instagram because the winner announcement will be announced in the @SenayanCity instastory.

SHOW YOUR JFW ID OR JFW2020 APPS - All invited guests of JFW2020 and visitors also have the opportunity to enjoy privileges, attractive promos from participant tenants by only showing ID or JFW2020 App during the period. Some of the participating fashion tenants include BCBGMAXAZRIA, Bridges Eyewear, Charles & Keith, JADE, Keds, Loccoccane, Rotelli, Watch World, Watch Zone, and many more. In addition to fashion tenants, this program also applies to F&B tenants such as Devon cafe, En Dining, Imperial Steam Pot, Mamacita, Papparich, Pesto, Shu Guo Yin Xiang, Sushi Tei and many others. For more information, please see www.senayancity.com. * T&C Apply and while supplies last.

For more information, visitors can follow Senayan City Instagram @senayancity and the hashtag # SCxJFW2020 # JFW2020 #JFWAccelerates #JakartaFashionWeek #WeAreJFW to find out the latest information and interesting activities during the Jakarta Fashion Week 2020.

At Senayan City, infinite discovery and delight awaits you.

Photo documentation from Jakarta Fashion Week 2020