MODERN MODEST - FASHION NATION 13th EDITION

PRESS RELEASE

12 Mei 2019, by SenayanCity

Senayan City Fashion Nation 13^th Edition is still continuing its hype until 24 March 2019. New fashion ideas are presented daily for fulfilling the needs of fashion enthusiasts. For the first time, Senayan City presents MODERN MODEST, a fashion runway that presents the concept of modest and ready-to-wear from Indonesian’s line-up designers such as KAMI, Restu Anggraini and SABA by Rani Hatta. Modern Modest will be presented on March 20,2019 at Main Atrium, 1^st floor, Senayan City.

Halina as Leasing & Marketing Communications Director Senayan City says, “The concepts of modest and ready to wear clothing are becoming the trend within the Indonesia fashion enthusiasts. Forecasting the trend, Senayan City presents its first time MODERN MODEST’s stage which presenting Indonesia’s line up designers. The collections are hoped to bring the new concept and new colors in Indonesia fashion industries and becoming the hot-trend within the world’s modest fashion.”

Fashion Nation 13^th Edition is supported by Make Over as Official Makeup Partner. Make Over is the leading professional cosmetic brand in Indonesia who committed in presenting the product of newest trend. With the tagline “Beauty Beyond Rules”, Make Over believes that individuals is freely to express their uniqueness through make-up and fashion. Taking a part in Fashion Nation 13^th Edition, Make Over is showing their gratitude in supporting Indonesia’s designers and fashion industries.

MODERN MODEST LINE-UP DESIGNERS:

KAMI

Creative Director and co-founder of KAMI, Nadya Karina, explain the PARADIS’s collections are created from the story about good deeds in the world. The collection’s patterns are inspired from the cloud and ocean wave symbol, which has the story as a medium to let the person go to heaven in an old Korean’s story. Taking deeper meaning from that symbol, the collections are designed for the user who is humble, love to share and willing to do some good deeds and big contributions for others.

PARADIS collections are using the KAMI print-pattern in sheer and soft fabric, match with the brocade as the highlight. Dominate with the cutting details and embroidery, also the flowy layers on top, dress and skirt. One of the PARADIS collection is came up with the combination of outer and brocade details on pants.

RESTU ANGGRAINI

The collection called MERAKI, is presenting the combination of two kind of different styles, one side of Restu Anggraini’s characteristics of mute colours and on the other side is Dewi Melki’s happy colours combination. The exclusive collaborations are serving the modest clothing line in colourful, contemporary and functional.  

Inspiring from the nature and implementing it into something that are worth for daily wear, Restu Anggraini is brought up the newest technology on her’s fabric called Tech-Shirt and Climatech that are presented for active Moslem’s women in Indonesia.  Tech-shirt is a shirt with the Bioshields technology to prevent the clothes being dirty from the water, oil or soil. Also the Climatech is designed specially to control the extreme temperature of the user and keeping it comfortable to wear. The collaboration between fashion and technology are becoming the innovations from Restu Anggraini to commit in presenting the best for modest fashion in Indonesia.

SABA BY RANI HATTA

Esen·si·al / ésénsial / urgently needed; basic; intrinsic.

Based on the meaning above, Rani Hatta is presenting the daily wear with the collaborations of basic items for Moslem’s woman in all ages. With simple cut, colors, popular patterns and comfortable material, ESSENTIAL is hoped to become ‘friend’ for every user. Concept of ‘friend’ that can support the essential basic need in form of daily wear.