10 April 2019, by SenayanCity

Senayan City, known as the most fashionable shopping destination in Jakarta is back on its annual fashion event renowned as Fashion Nation 13th Edition to accommodate the iconic and inspirational Indonesian designers. The fashion presentations are starting from March 15 – 24, 2019, showcasing the line-up of prominent designers that fused in theme “IN VOGUE”. The opening line-up designers are Hian Tjen and Yogie Pratama, presented the exclusive collections at Main Atrium Senayan City, 1st floor (15/3).

“Fashion Nation, as one of the trendsetter of fashion week shows in Jakarta, has been presented the iconic and inspirational Indonesian designers. Specially curated for the opening of Fashion Nation 13th Edition, Hian Tjen and Yogie Pratama are the chosen talented-designers to showcase at the opening stage. The theme, IN VOGUE, hopefully inspires the fashion enthusiasts to develop ultimate fashion & lifestyle experience destination in Indonesia or Asia.” said Halina as Leasing & Marketing Communications Director Senayan City.

Hian Tjen and Yogie Pratama will showcase 24 looks and 20 looks exclusively prepared for Fashion Nation 13th Edition. Both designers are well-known with their signatures of elegant, romantic and avant-garde collections, promising the spectacular fashion stage.

Fashion Nation 13th Edition is supported by Make Over as Official Makeup Partner. Make Over is the leading professional cosmetic brand in Indonesia who committed in presenting the product of newest trend. With the tagline “Beauty Beyond Rules”, Make Over believes that individuals is freely to express their uniqueness through make-up and fashion. Taking a part in Fashion Nation 13th Edition, Make Over is showing their gratitude in supporting Indonesia’s designers and fashion industries.



Inspired by the traditional and indigenous people in Peru, Hian Tjen creates pieces that are rich with textures and colors taken from Peruvian culture and history in his collection called “THE YINE GIRL”. The ultimate signature of Hian Tjen, detail played an important part in giving the pattern play a compelling allure. The perfect details of Peru cultural elements blended together seductively and it can be seen from the authentic hand-woven textile portrays the beautiful Ausangate rainbow mountain of the Peruvian Andes, vintage motifs from the Nazca lines which are massive drawings in the soil, also known as Peru geoglyphs with about 300 different figures, traditional Andean hand-woven textiles rich with innumerable Inca symbols and patterns, bright layered colors of wool fabrics made from Llama and alpaca - the famous South American animal up to the vibrant hues of Machu Picchu natural tropical rainforest. In addition to the collection, Hian Tjen has collaborated with Rinaldy A Yunardy to create unique head piece inspired by Peruvian festival hats and special thematic creation of shoes from Thang Shoes.


Senayan City Fashion Nation 13th Edition has been the second time for Yogie Pratama to exclusively showcase his collection ‘CLUB KIDS’. The concept of fashion is taken from the attitude or character of disco lovers in 80s. On stage, all the 20 looks are very distinctive and individualist. The combination of urban style and high fashion are the main points of Yogie Pratama characteritics. All the looks is giving the vibe of over the top from makeup, hairdo and accessories to complete the look.



Being part of Fashion Nation 13th Edition, Populo Batik is also celebrating the 25th Anniversary in presenting the culture heritage of batik in a unique, young and modern way on March 16, 2019.

Modest wear is on trend. Senayan City presents MODERN MODEST, the new aesthetic and stylish approach of covered up fashion. Enjoy the stage from KAMI, Restu Anggraini and SABA by Rani Hatta on March 20, 2019.

Exclusive collaboration with The Folio X LPMM, Senayan City presents The Gentlemen’s on March 21, 2019 with showcasing the limited edition of collections from Galuh Nurita (1st Winner of LPMM 2017), Temma Prasetyo (2nd Winner of LPMM 2018), and two finalist of LPMM 2018: Christina G.M. Pangaribuan and M. Rizky Julpra Yengky. BATEEQ also showcase F/W 2019 collections for the closing on The Gentlemen’s stage.

For the second time, Senayan City has returned the stage of The Future Culture, a fashion presentation that inspired by the Indonesia’s heritage. Presents on March 22, 2019, the Future Culture will bring out the collection from Purana and NY by Novita Yunus.

On March 23, 2019, Senayan City is collaborating with Jakarta Fashion Week (JFW) to present Future Visionnaires. The programs are contained with talk show about creative industry in digital era, followed with the winner announcement of Young Lions Creative Competition 2019 and the closing fashion presentation from the designers Fashionlink x #BLCKVNUE : Calla The Label, Marlen The Label and SAUL.

The closing highlight from Senayan City Fashion Nation 13th Edition, Runway Hits presents the young and emerging designer Indonesia such as AMOTSYAMSURIMUDA, Etterette by Vivian Lee, Rêves Studio and Sav Lavin on March 23, 2019. Located at Senayan City Main Atrium, 1st floor, entertainment from the new rise rapper, Ramengvrl.

Be the witnessed of The Style Makers Award 2019 with categories of The Most Stylish Female Celebrity, The Most Stylish Male Celebrity, The Most Stylish VIP, The Most Stylish Model and the newest category of the year is The Most Fashionable Musician/Singer.


Fashion Nation 13th Edition is showing the fashion presentation from Senayan City tenants such as Hush Puppies, Kidz Station, Gingersnaps, Mothercare, Wilio, Justice and Cotton Ink.

The stage of Fashion Nation 13th Edition is enlivened with the fashion runway from Indonesia talented designers such as TS.The.Label by Tities Sapoetra, Sarung Fest, LEKAT, Tities Sapoetra Show X Makeover, ATS the Label, Batik Marunda, Jakarta Designers Room – XY, KLE & Khalif by Ivan Gunawan serta The Escapade Story by Andy Yanata. Several fashion school that participating in this event are ESMOD, Lasalle College and Binus.


During the Fashion Nation 13th Edition, SCX Iconic member are able to enjoy the exclusive treatment from Senayan City’s tenants. Enjoy #SCBEAUTY treatment such as free haircut or hairspa from DGLAM, exclusive gift from UNIQLO, NYX and The Watch Co with terms and conditions apply.

With minimum purchase of Rp2.000.000,-, SCX Iconic Member can get the chance to win stay voucher 3D2N in Laguna Resort & SPA Bali, Iwan Tirta Private Collection voucher as value as Rp5.000.000,-, Senayan City shopping voucher and other’s exciting prize during the Fashion Nation 13th Edition period.


Special promo of cashback, discount, free product up to buy 1 get 1 for all invitees from Senayan City’s tenants by showing the Fashion Nation 13th Edition invitations. The tenants participation are Braun Buffel, Cellini, DGLAM, DParis, Florsheim, Glamour, Headquarters, KiddyCuts, Laxmi Tailors, Meilinda Furniture Gallery, Melandas, Natural Farm, Optik Seis, PLAY, Q Billiard, Rotelli, Sleep & Co, Vivere, Watch World and Watch Zone.

Promo F&B #SCFOODIES at ABC Cooking Studio, Aroma Gelato, Brewerkz, Chococro St. Marc, Cold Stone, Djournal Coffee, En Dining, Excelso, Mamacita, Pippo, Simply, Sushi Tei, The Coffee Bean and Tea Leaf, The Duck King, The People’s Café, Zhuma.

Visit SCX Concierge to get free voucher gift from Ruhee eyelash, Fish & Co, Krispy Kreme, Putu Made and Shihlin by showing the SCX Member with terms and conditions apply.

Further information about the schedule or e-invitation are accessible in and instagram official account @senayancity .

Senayan City Fashion Nation 13th Edition is supported by Swarovski by Infico, CMI, OPTIK SEIS and TWG Tea. Official Make Up and Hairdo by Make Over, F&B Partner by Kitchenette, Florist partner by Boenga Djakarta. Also, our gratitude for the Official Printed Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, Prestige & The Folio. Official Online Media Partners: CLARA Indonesia,, Glitz Media,,,,, Parenting, STYL.ID. Official Radio Partners: Brava Radio, Cosmopolitan FM, Delta FM, Hard Rock FM, Prambors Radio dan 94,7 UFM.

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