View Event | Senayan City

DURABLE YET FASHIONABLE OF ‘ATHLETIQUE’ COLLECTIONS

PRESS RELEASE

24 Oktober 2018, by SenayanCity

BAHASA

ENGLISH

Jakarta, October 23, 2018 – On Jakarta Fashion Week 2019, Senayan City presents “ATHLETIQUE” in collaboration with Under Armour, as one of the Senayan City’s sport brand which will perform ‘ALL THE HUSTLE’ and MISTY COPELAND Signature Collections on October 23th, 2018. Present on this event, Senayan City Leasing & Marketing Communication Director, Halina at Fashion Atrium, 1^st floor Senayan City on Tuesday (23/10).

“Senayan City has seen the trend of fashion enthusiast nowadays is focusing on edgy sporty looks. The trend is becoming the inspirations for Senayan City to create collaboration stage of ‘ATHLETIQUE’ by Under Armour with their newest collections of durable yet fashionable sporty look. Ideas of mix-and-match sneakers and sporty-accessories in creating a daily comfy and stylish fashion, Under Armour is presenting ‘ATHLETIQUE’ with collection of ALL DAY HUSTLE and MISTY COPELAND Signature Collections at Fashion Atrium stage on 17.30,” said Halina.

ALL DAY HUSTLE

The ‘ALL DAY HUSTLE’ collections are dedicated for the training man that working the hardest. Inspired by Dwayne Johnson who has the determination to train any time, he needs apparel and training shoe that can keep up and help him perform his best. Lauren Jones – Under Armour Senior Product Line Manager Training Footwear, mentioned that the creations of ALL DAY HUSTLE collections are made for work-out man who needs support in comfortable, supportive and durable sports gear.

Project Rock 1 ‘ALL DAY HUSTLE’ is The Knit Upper of the sock-like feel designed so that Dwayne’s foot will move with him when he’s training. This intricately designed webbing gives these shoes the ideal degree of flexibility for moves like lunges, box jumps and push-ups. The Micro™ G Cushioning which allows for quick, explosive mobility and provides comfort in cardio workouts.and TPU Heel Puck for power transfer & energy return during heavy lifting and the upmost stability. Wide Toe Box and Durable Stitching, provide the durability, increased stability for weight-lifting and squats.

Alongside the new Project Rock 1 is the “All Day Hustle” apparel collection, utilizing Under Armour’s patented HeatGear® technology, tees, sweats, shorts, sports bras and more wick sweat away so the athletes can keep coming back for more and rebuild themselves better and stronger.

MISTY COPELAND SIGNATURE COLLECTION

Inspired by the needs of feel strong, fierce and beautiful at the same time, also freedom and independence to express the style, Misty Copeland creates the Signature Collection that will be shown on the Fashion Atrium stage. With powerful designs, weaving elegant embroidery and seasonal colors, the shoes creation is effortless and elevated feminine style. Mentioned by Misty, the collection is created for woman, who loves to able mix up and not having just one look.

With classic Under Armour technology in each piece of the collection, making the collections are durable and innovative. UA Breathelux fabric was used throughout to give athletes a sweat-wicking, silky smooth and lightweight fabric that performs, but also looks trendy with its perforated lace pattern for additional ventilation.

Enjoy the 6-days shopping programs and special privilege during Jakarta Fashion Week 2019 for all customers and SCX Iconic Member.

IN.FAME – Special for SCX member and Senayan City’s customers with spend minimal Rp 2.000.000,- in tenant brand fashion and accessories, are having chances to get instant rewards everyday such as Senayan City Voucher, Voucher 3D/2N at Banyan Tree Ungasan Bali, Lojel Kozmoz luggage, Calvin Klein Sunglasses and many exciting rewards. The period for IN.FAME instant rewards program is starting from October 20-26^th, 2018 with limited stocks available.

SHOW JFW ID - Enjoy special privileges, promos and exciting dicsount from Senayan City’s tenants with presenting the ID or JFW2019 invitation during Jakarta Fashion Week 2019 period for all JFW 2019 invitees. Get the promos from participating tenants such as: Aldo, Everbest, Gingersnaps, Havaianas, Innisfree, Keds, Levi's, Our Daily Dose, Rotelli Time Concept, Zeiss Vision Center dan masih banyak lagi. Selain tenant fashion, program ini juga berlaku juga di tenant F&B seperti DEL/CAE, BAE by Socieaty, Fish n Co, Hokkaido, I Ta-Suki, Kitchenette, MAM, Mamacita, Pancious, Pippo, Red & White Wine and Spirits, Sour Sally, Sushi Tei, Union Café, Warung Koffie Batavia and many more. For more details, please check Senayan City’s website on www.senayancity.com.