25 Oktober 2017, by SenayanCity
Jakarta, 21 October 2017 – For the 5th year, Senayan City continues Its collaboration with Jakarta Fashion Week (JFW) 2018 that will starts from 21 – 27 October 2017. For JFW 2018, Senayan City present 4 fashion presentations which difference from the previous years. For the first fashion presentation, Senayan City present “OG VIBES” or Original Vibes in collaboration with Adidas as a Senayan City tenant presenting street wear that evolved combine with collection from alex[a]lexa and Bateeq. Present on this event CEO Senayan City Veri Y. Setiady and Senior Manager Brand Activation adidas Indonesia Ivon Liesmana at Fashion Atrium, 1st floor Senayan City on Saturday (21/10).
“Entering Its 11 years, Senayan City has become a benchmark how to manage a shopping center continues to become trendsetter. One way to cover this is with continued to follow the customer behavior who keeps changing. Senayan City in collaboration with Adidas and also Fashionlink designers alex[a]lexa dan Bateeq present OG Vibes that highlight evolution of street wear. Today, we see street wears as a must have fashion items that keeps changing and has become part of daily lifestyle. This program also as one of our ways to support to Senayan City tenants”, Veri said.
“OG VIBES” present adidas Indonesia in collaboration with Bateeq as a collection which blend with batik Indonesia in modern style and also alex[a]lexa with characteristic materials design and uniqueness touch. Adidas also present 3 Tubular products, they are Tubular Dawn which provide on two color tone and Tubular Viral 2.0.
“Adidas Tubular collections are a revolution symbol that marked how street wear has become an icon in fashion industry nowadays. It’s been an honor for us to be able to collaborate with Bateeq and alex[a]lexa for the biggest fashion week in Indonesia.” Ivon said.
Adidas Tubular has made changes on design and fashion since Its first appearance on the era 90s through aggressive design. Giving different progressive shades to street wear today, one of latest collection from FW17 silhouette are Tubular dawn who present exclusive model for women with two options like Utility Black and Light brown.
Bateeq showcasing 8 looks from ‘Padusan’ as the brand’s latest Spring Summer 2018 Collection. The ‘Fish Tone to Tone’ motifs are one of four from the Padusan collection. It represents the flow of water and the fish that live in the river and It is known to give calm effect.
For this Fall/Winter 2017-18 collection, alex[a]lexa takes grunge queen theme which appointed Courtney Love as their muse. Looking at 90s grunge as the main inspiration and direction for the collection, Monique Soeriaatmadja, as the Creative Director of alex[a]lexa, uses flannel plaid fabrics combined with denim with a striking feminine flai for their collection.