11 YEARS SENAYAN CITY METAMORPHOSIS AND 90 YEARS OPTIC SEIS ACHIEVING VISION TO INNOVATION

PRESS RELEASE

22 September 2017, by SenayanCity

“90 FRAMES OF FAME” DEFINING 11 YEARS SENAYAN CITY METAMORPHOSIS AND 90 YEARS OPTIC SEIS ACHIEVING VISION TO INNOVATION IN COLLABORATION WITH RIOMOTRET

Jakarta, September 21 2017 – On this September 21, Senayan City officially has entered its 11 years journey as the world class shopping destination. Also, simultaneously, Optik Seis, an optical retail brand is celebrating its 90^th Anniversary. Highlighting the celebration theme, Senayan City collaborate with Optik Seis and Riomotret present Senayan City XI Anniversary x Optik Seis 90^th Anniversary in collaboration with Riomotret from September 21 – October 1, 2017 at Main Atrium level 1 Senayan City. Senayan City also collaborate with Indonesia’s acclaimed accessories designer Rinaldy Yunardi present an art installation “Mother Nature” at Ground Floor Senayan City. The opening night of the event was held on September 21, 2017 at Main Atrium level 1 and attended by CEO Senayan City Veri Y. Setiady, Director Optic Seis Rudhy Buntaram, Rinaldy Yunardi, representative of Riomotret, and iconic celebrities captured on the photo exhibition.

“Senayan City Celebrates Its 11th Anniversary this year 2017 by looking to the transformation. As another journey starts for the next years to come, we are continue our evolution today to be the next new shopping hub featuring a curated and upcoming iconic lifestyle stores and hype dining spots as part of our metamorphosis not only in Jakarta but reaching out globally through Asia Pacific. Started from last year, we have started our metamorphosis journey by revamping our shopping mall both interior and exterior and re-zoning our tenant for easier access for our customer. To keep up with the market trend and customer behavior, Senayan City also has added refreshment of new tenants from lines of fashion, jewelry, beauty, lifestyle and cuisine from the hype and emerging brands that will define creativity globally for the next 11 years” explained Veri Y. Setiady.

To tells Senayan City journey for the past 11 years, Senayan City and Rinaldy Yunardi which is known internationally present “Mother Earth” art installation which tells a thousand stories. The installation tells and reminds us how “Mother Nature” impacts our lives.  How small streams will raise in short order, which in turn flow into larger streams. At the end of the program, this art installation can be owned by customer from Charity Auction program as part of Senayan City CSR program.

To envisage what will shape our lives in the next 11 years, Senayan City in collaboration with Optik Seis and Riomotret also present “90 Frames of Fame” at Main Atrium level 1. “90 Frames of Fame” present to draw and indulge the sense of our vision from the perspective of creative talent Riomotret to share their vision of the future. Their perspectives are transformed into 90 frames of selebrities, influencers, and Indonesia creative talents captured by Riomotret photography with glasses collection from Optik Seis.

Also enjoy what the future may bring which present through Shades of Diversity installation. Feel the dramatic experience through this installation featuring visual video mapping in form of art. 9 glasses collection from Optik Seis are transformed into a series of exclusive designs, artistic installations and uniquely curated product showcases by Rinaldy Yunardi to represent Optik Seis ways in merging art and fashion.

Rudhy Buntaram explained “We see eyewear as more than just a fashion accessory, with its different shapes and styles; it is a form of art that is aesthetically pleasing and functional"

The Opening of Senayan City 11^th Anniversary x Optik Seis 90^th Anniversary Exhibition Celebration were enlivened by  3 generation show  performance from Titi DJ, Andien, Vidi Aldiano and GAC and fashion showcase Shades of Diversity by Rinaldy Yunardi for Optik Seis.

Senayan City XI Anniversary festivities continue with a weekend of shopping privileges and anniversary-themed prizes across all Senayan City stores from September 14-28, 2017 from Infinite Surprises, Catch the Surprises, Sale in Style, Tour de La Gastronomie, #SCFOODIESANNIVERSARY, #SCSWEETSANNIVERSARY and feel the excitement of photo exhibition experience by visit our PHOTOLAB Experience at Main Atrium from September 21 – 24, 2017.