07 Agustus 2017, by SenayanCity



Jakarta, April 15, 2017 – Senayan City Fashion Nation Eleventh Edition (FNXI) which held since April 6, 2017 is having a closing encounter. This fashion week will be closed by Runway Hits. Using “Passion in Fashion” as the theme, Runway Hits presented with 4 Indonesian young and emerging Indonesian designers. They are Laison by Aurelia Santosa, No’om No’mi, Soe Jakarta and William Utama. The details will be informed on Press Conference that attend by Veri Y. Setiady as CEO Senayan City, Halina as Marketing Director, Aida Nurmala as CEO Studio One as Fashion PR & Creative Contents and Aurelia Santoso (Laison by Aurelia Santoso), Soetjipto Hoeidjaja (No’om No’mi), Monique & Sendy Soeriaatmadja (Soe Jakarta) and William Utama at SCX Lifestyle Hub, 1st floor Senayan City on Saturday (15/4).


“Runway Hits is a special program from Senayan City which dedicated to Indonesia young and emerging Indonesian designer to showcase their collections. This year,  Runway Hits enter it’s 6th year on Senayan City Fashion Nation. The runway always showcasing  a beautiful closing  for fashion enthusiast. The chosen designers are the ones who have been the talk of the town in fashion industry. On this night, do not miss to see the collection from Laison by Aurelia Santoso, No’Om No’mi, Soe Jakarta and William Utama in total 48 looks for Runway Hits. Also, not  to be missed to see the winner of The Style Makers Award as appreciation from Senayan City to the most stylish icon in Indonesia who have contributed their fashion sense in fashion industry ”, said Veri.


The 7th  The Style Makers Award. Categories for this year’s awarding ceremony are The Most Stylish Female Celebrity, The Most Stylish Male Celebrity, The Most Stylish VIP, Most Stylish Model and adding a new category, Most Stylish Chef. Not to be missed entertainment by Jevin Jullian and Rini Wulandari from Soundwave at Runway Hits stage.




Laison by Aurelia Santoso

Elegance, versatility and practicality are what make Laison pieces desirable. Laison pieces are timeless and modern. Refusing the expected, Laison takes the camo pattern and dispensing them into embroideries and digital prints. On this Runway Hits, Laison by Aurelia Santoso would be present ready-to-wear collections which pieces are feminine and soft yet structured and voluminous. Laison by Aurelia Santoso collections has been shown at the prestigious 2013 Mercedes Benz Fashion Week in Sydney, Australia.


No’Om No’mi

For this Runway Hits, No’om No’mi using “Smooth Criminal” as the theme and also his new collection. The colours their chosen for Smooth Criminal are black, white, and silver withVictorian touch. As a final touch  beautify that collection their combined with accessories such as belt and bracelet.


Soe Jakarta

SOE Jakarta is born out of a love affair with hand woven textile and an ode to classic timeless style. For Runway Hits this year, Soe Jakarta presents ready-to-wear collections with unique creations. From the collections, Soe Jakarta using beautiful fabrics on traditional looms and would be perfect fit for women who want to wear a piece of tradition without losing her modern flair.


William Utama

Inspired by the Bosozoku subculture, William Utama highlighting the collections with bold colors and signature textile treatment. On this Runway Hits, The collection is consisted of tailored sportswear, elevated essentials, day-to-night wear to statement pieces. He also offers contemporary with an edge by creating a bold marriage between luxury and street wear.


Opening Night FNXI, April 6, 2017

Opening Night Senayan City FNXI on April 2017 using NOUVEAU as the main theme, which is translated from a French word that means “NEW”, one will find various metamorphosis of Senayan City to be presented to those who comes. NOUVEAU also describes of 3 Indonesian designers on Opening FNXI. They are Andreas Odang, Sapto Djojokartiko, and Yogie Pratama that was be presented 45 high end ready to wear collections and elegant evening collection only for runway Senayan City FNXI.


Full Force Fashion, April 8, 2017

As a part of Senayan City support to fashion tenants on runway FNXI, combines between Sport-Born and Street Fashion as the themes, Full force Fashion presents at Main Atrium, 1st floor on 06.00 pm. Brands particapats are Fashionlink X #BLCKVNUE (Batik Chic, Day and Night, Paulina Katarina), Fisik Football, Lorna Jane, ODD and Under Armour.


The Iconic Women, April 12, 2017

For the second times Senayan City in collaboration with Iwan Tirta Private Collection (ITPC) giving an appreciations to modern Kartini on The Iconic Women. This appreciation will delivers to 21 women for their active, inspirations and social contributions in their respective professions. In addition, theirs also as a mothers who have beautiful children. They moderns Kartini’s attend with the latest collections from ITPC entitle “Sigaraning Nyawa” that collaboration from Era Soekamto as Creative Director ITPC and Indonesian accessories designer Rinaldy A. Yunardi on April 12, 2017 at Main Atrium, 1st floor and start from 04.00 pm.


The Nest by Rinaldy A. Yunardi X Swarovski & The Visualist, April  6 – 15, 2017

INFICO and Swarovski initiate to create a design that using Swarovski in every masterpiece that made out from the famous designer. An installation from Indonesian accessories designer Rinaldy A. Yunardi and Swarovski collaboration entitled The Nest will exhibit along the FNXI at Main Lobby, Ground Floor. Not to be missed, an installation that colliding between fashion photography and fashion cinematography remarking the Senayan City Eleventh Anniversary could be seen at Promenade, Ground Floor.


Daily Fashion Show Senayan City FNXI, 6 – 15 April 2017

Not to be missed in other fashion events within FNXI at Main Atrium, 1st floor like the Digital Fashion Runway which features Zalia, I.K.Y.K, Kami Idea, Anniesa Hasibuan, Vivi Zubedi and Itang Yunasz. Following with a beauty talk show presented LT Pro, BE3, Love Is In The Air Concert by Cosmopolitan, Made Ind X Tangan, Road to Abang None Jakarta Pusat, ATS The Label, Nia Dinata X Lekat, Anugerah Perempuan Hebat, Teduh by Hakim Satrio, Calla Atelier, Love Bonito and Panasonic Beauty. A list of runway shows presented by Senayan City tenants such as Bratpack, GAP, Hush Puppies, MAP Kids, Marie France Bodyline, Mothercare, Gingersnaps, Debanhams, Timberland, and The North Face. Fashion shows from Binus Northumbria School of Design, ESMOD Jakarta, LaSalle College Jakarta and Sparks Academy will also be a highlight of this fashion celebration. Customers would have access the schedule and e-invitation from Senayan City website  at


SCX Lifestyle HUB, April 6 – 15, 2017

Enjoy the treatment during Senayan City FNXI. With minimum purchase IDR 500.000 the customers instantly as a SCX Iconic member. SCX Iconic Member with Silver and Rose Gold will get express treatment at SCX Lifestyle Hub at 1st floor. Express treatment such as Make Up by LT Pro, Hair Styling by Panasonic Beauty, Relaxing Scalp Serum, Massage, and Nail Art by Irwan Team. SCX Lifestyle Hub valid for first 50 member every day.


Media Lounge, April 6 – 15 , 2017

Senayan City provides Media Lounge facility for all journalists during Fashion Nation that located at 1st floor in front of Topshop. This facility completed with free wifi, lounge corner, and media center supported by Biznet Networks. The journalists could also enjoy the free beauty-fix treatment at SCX Lifestyle Hub on 1st floor by simply showing FNXI’s invitation valid for first 10 journalists every day.


Blooming Easter by Sofitel Bali Nusa Dua Resort, 3 – 16 April 2017

In addition to the FNXI fashion installation, Senayan City with Sofitel Bali Nusa Dua showcasing an art installation entitled “Garden of Life” as commemoration of Easter on April. Inviting a respected Balinese Artist, Made Wianta, this bunnies and eggs installation interpreted from Easter that blending French Elegance with the local culture and demonstrates the universal concept of Eternal Life. This installation starting from April 3 – 16, 2017 and taking place at Promenade, ground floor.


Senayan City FNXI  special thank you to all the iconic partners for their support and contributions; Panasonic Beauty, LT Pro, CMI Lightworks, Swarovski, Kitchenette, Smirnoff, and Biznet Networks. Iconic media partners; MRA Printed Media, MRA Broadcast Media, Prestige,, Men’s Folio, and also iconic blogger; Ayla Dimitri. And also to Irwan Team Salon for SCX Lifestyle Hub.


Fast & Furious 8, March 31 – April 30, 2017

Feel the excitement from the Fast and Furious 8 movies that have been premiered in Senayan City XXI on April 11, 2017 by visiting exclusive live experience simulation at Ground Floor. And also you can take a picture in front of FF8 Dodge Ice Charger Car installation at Main Lobby until April 30, 2017.


Writing & Photo Competition 2017

To appreciate fellow media and journalist, every year, Senayan City held Senayan City Writing & Photo Competition 2017. This year, Senayan City adds up Blogger category for the participants. There is three categories such as Photo Category, Article Category, and Video Category. This competition is held in 2 seasons:


Competition’s Period


Season I

Januari 1 – June 30, 2017

July 10, 2017

Season II

July 1 – December 31, 2017

Januay 10, 2018

All winners for every season will be display in a Writing & Photo Competition Exhibition 2017 that will be held in Senayan City.


For more information, please call:

Public Relations & CR Department Senayan City

Putri Ening W., Sr. Public Relations Supervisor

Phone              : (021) 723 – 7979 Ext. 255                Twitter             : @senayancity                      

Fax                  : (021) 723 – 3399                               Facebook        : SenayanCityMall

E-mail              :                    Instagram        : @senayancity

Website           :


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