The North Face unveiled its new Progressive Playground store concept in Senayan City, Jakarta. Bringing outdoor elements indoors, the innovative approach provides consumers with a more tactile, immersive, and engaging retail experience, giving more outdoor context to their purchases. Consumers are first greeted when they enter the store with a bright “sky window” that reacts in real-time to changing weather patterns and features living outdoor imagery like moss, snow capped peaks, tree roots, and mountain ranges. The store layout is divided into outdoor activities, rather than by product range. Consumers are guided through the space based on a “live”, “train” and “explore” zoning approach.
The North Face newest campaign, Outdoor Training was introduced to Asian 2016 and instantly gained the widespread attention of outdoor and sports enthusiasts. The North Face subsequently went on to organize free outdoor training events across Asia, making use of outdoor areas as their training grounds and training in nature anytime, anywhere. In contrast to indoor training, outdoor training is greatly influenced by the outdoor environment. For normal training, we recommend that you select breathable, durable, comfortable, and high-protection outdoor training gear according to factors such as training intensity, weather, and training environment. In order to cope with the unpredictable weather, The North Face has come up with customized and enhanced outdoor apparel and gear to ensure that you will always be in charge of your training sessions!
