The annual event returns again in 2020 and showcases the icons of Indonesian fashion
JAKARTA, 12 MARCH 2020 – The existence of Senayan City Fashion Nation XIV Edition (FNXIV Edition) marks the fourteenth year that this event has a presence in the Indonesian fashion industry. Starting the revelry on 12th of March 2020, Senayan City Fashion Nation XIV Edition with the theme titled as “Creativity”, a notion that follows the vision and mission of Senayan City which focuses to offer the essence of creativity in every program that is done. Creativity can be defined literally or giving to the fact that Senayan City is the blank canvass to the fashion icons that make their presence in the FNXIV edition starting from March 12-18, 2020 at Main Atrium, Senayan City.
“Senayan City Fashion Nation proudly stands for fourteen years to continuously strengthens the positioning of Indonesian fashion, and have become the constant supporter and sees how creativity can grow and flourish each year. To make the ultimate statement, for the first time of the Opening Night in Senayan City Fashion Nation XIV Edition will be opened with a special collection from re-known fashion designer, Sebastian Gunawan, with a collection themed as Fly for Freedom. Presenting 36 looks, Sebastian Gunawan will depict the freedom of creativity with a silhouette that features grand lines but keeps to the grace of the designer’s iconic works. Moreover, collaboration with the designers, the unique runway stage, until the appreciation of STYLE MAKERS AWARD that are dedicated to the new gen, bringing Senayan City Fashion Nation XIV Edition gives a different unique element in the eyes of Indonesia’s fashion enthusiast.” said Halina as Leasing and Marketing Communications Director Senayan City.
The collection of Fly For Freedom was designed and directed by Sebastian Gunawan and Cristina Panarese, which has become a staple within Indonesia’s fashion crowd and also the international fashion fans. The collection is bringing up the freedom of women to be herself, sounding about her opinion without being bounded by the opinion, community, social, culture, politic or even religion. Through Fly For Freedom, I wish that every women who are seeing the collection will be inspired to be more confident and open up to their idea,” said Sebastian Gunawan.
This vibrant and ever-flowing looks branches into contemporarty couture, something that the designer is known for all the years he has solidfy his name in the Indonesian fashion industry. The freedom in movement, with dramatic silhouttes and exaggerated shapes has a whimsical feel but also a graceful step into fashion flexibility. In this presentation, Sebastian Gunawan is collaborating with Donny Liem as Make Up & Hair Do Creative Director and Dexter Sound Lab as Original Composer as the accompaniment music.
Senayan City Fashion Nation XIV Edition highlighted shows:
- Modern Modest (DAYU by Ria Miranda)
Continuing the Modest Wear trend which inspiring the urban and modest fashion enthusiast in Indonesia, Senayan City FNXIV’s Modern Modest is back in collaboration with Ria Miranda on Friday, Marh 13, 2020.
- The Better Past, in collaboration with Urban Sneaker Society
Urban Sneaker Society is spreading their update about hype’s outfit-of-the-day look that will give the guests inspirations from head-to-toe on Saturday, March 14, 2020.
Succeed on last year runway with The Folio and Lomba Perancang Mode Menswear (LPMM), Senayan City is back with The Gentlemen’s on Monday, March 16, 2020. Enjoy the signature touch and taste from Wilsen Willim, AMOTSYAMSURIMUDA and Henri Winata.
The way fashion and style has to state the visual statement about the individu’s character. Senayan City presents the stage of FASHION STATEMENT by Dailydarling x Belladarling, Odiva, and Suedeson on Tuesday, March 17, 2020.
Moving forward with the evolving of fashion style by the young designer, Senayan City is presenting UP & COMING featuring Calla The Label, Eureka, Studio 1319, dan The Escapade Story on Wednesdaym March 18, 2020. Consistent with the way they played around with their in presenting ready-to-wear collection with their signature patterns.
- ICONIC MEN #NEXTLEVELBATIK
Who shape the pop culture? In collaboration with Iwan Tirta Private Collection and Wong Hang Tailor, Senayan City is giving the ICONIC MEN appreciation for them who are contributing, innovating and giving the new colour trend in pop culture world in Indonesia on Wednesday, March 18, 2020.
- Runway Hits ‘Style-Setter’
Returning in its nine year, Runway Hits comes back with “Style-Setter” as its main theme in which this event describes to its fullness how Senayan City is the trend setter that puts creativity on the forefront of this fashionable week. Becoming the epitome of how style is made for young Indonesians, four brands and designers take center stage as follows MORAL, Studio Jeje, Rinda Salmun dan Yosafat Dwi Kurniawan.
STYLE MAKERS AWARD 2020
Senayan City Fashion Nation XIV Edition welcomes back the Style Makers 2020 for its ninth year. This year marks an exciting awarding moment as Style Makers 2020 introduces two new categories. In this year, the categories in contention to be a sought-after title area for The Most Stylish Female Celebrity, The Most Stylish Male Celebrity and The Most Stylish Model. The two new categories are The Most Stylish Creative Mind and The Most Stylish Icon of Change. The trophies will gleam in this glam ceremony Senayan City Fashion Nation XIV Edition will have their new winners.
DAILY FASHION SHOW
Fashion Nation XIV Edition also presenting the highlight shows from Senayan City’s tenant such as Cottonink, ELC, Gingersnaps, Justice, Mothercare, and Wilio. More exciting stage, the local designers who are presenting their collection such as Buttonscarves, Fab Ind Atelier, KAMI, KLE, Menoor Batik, Savlavin, TS The Label. Some fashion schools who are participate as Sparks Academy, ESMOD, LPTB Susan Budihardjo, Modest Fashion Project (MOFP), and Fimela ‘Lady Boss’ stage. The fashion presentation can be enjoyed starting from March 12-18, 2020.
SCX BEAUTÈ INSIDER VOL.3
Exclusive for SCX Iconic Member, enjoy the shopping program SCX BEAUTÈ INSIDER VOL.3 during Fashion Nation XIV Edition with minimum transaction of Rp1.000.000,- everyday starting from March 12-18,2020. Get Senayan City’s instant rewards such as Senayan City e-voucher Rp100.000,-, XXI Movie Ticket, H&M Voucher, Cottonink Voucher, and beauty hampers for the first 20 members on weekdays and first 50 members on weekend.
Program SCX BEAUTÈ TOP SPENDER* is giving the exclusive gift of two economy class tickets by Turkish Airlines for visiting Milan or any Europe favourite destination for dedicated 1 SCX member top spender on March 14, 2020. Also, SCX BEAUTÈ SURPRISES* on March 14-15, 2020 is giving the exciting prizes suh as staying voucher 3D/2N in Sofitel Bali Nusa Dua Beach Resort, Fendi Sunglasses and many more. The program is valid for 2 first members per day with minimum transaction. Don’t missed out the SCX BEAUTÈ WEEK on March 13, 14, and 18, 2020 in tenant YSL and NARS which giving makeup class and make over.
*terms and condition applied
SHOW YOUR FASHION NATION INVITATION
Get special offers on limited time! Special on March 12-18, 2020, the visitors can enjoy the special promo from Senayan City tenants by showing the Fashion Nation invitation. Enjoy the discount and gift with purchase in tenant as: Adidas, BCBG, Dorothy Perkins, H&M, Hoops Indonesia, Kiehls, L’Occitane, Mango, Puma, Skechers, Steve Madden, Watch World, Watch Zone and many more. For promo F&B, enjoy privilege discount until special price: Bae by Socieaty, Brewekz, Devon, En Dining, Kitchenette, Ming Palace, Papparich, Pesto, Pippo, The Duck King and more participant.
Senayan City Fashion Nation XIV Edition is exclusively supported by:
- Infinite Partners by Samsung Galaxy Z Flip, the newest fashion statement smartphone is launched by Samsung with the flip phone and updated technology which giving their user the most fashionable look. Optik Seis, V2, TACO.
- Official Makeup Partner by The Body Shop®, presents as the support for fashion industry where make up and makeup artis will always be the inseparable in every fashion show.
- Official Hair Partner by TRESemmé, well-known as the no.1 America’s hair treatment is participating in Fashion Nation which showing the hair style trend in every show FNXIV.
- F&B Partner by Social Garden, Kitchenette and Gordon’s Gin
- Official Photography by Sweet Escape
- Florist partner by Erich Decoration
- Official Printed Media Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, dan The Folio.
- Official Digital Partners: CLARA Indonesia, Dream.co.id, Fimela.com, Glitzmedia.co, JFW, Liputan6.com, Luxina.id, Parenting, Pesona.co.id.
- Official Broadcast Partners: Cosmopolitan FM, Delta FM, Female Radio, Hard Rock FM, Prambors Radio dan UFM 94,7.
For more information with full show schedule or e-invitation can be accessed via website Senayan City at www.senayancity.com and official instagram’s account @senayancity with hashtag #FNXIV2020 #SCFASHIONNATION .
PRESS CONFERENCE OPENING FASHION NATION XIV EDITION
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APPRECIATIONS FOR INFINITE PARTNERS AND MEDIA PARTNERS
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FLY FOR FREEDOM BY SEBASTIAN GUNAWAN
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*Courtesy photos from Sweet Escape
Acara tahunan Senayan City di 2020 yang menghadirkan para ikon industri mode Indonesia
JAKARTA, 12 MARET 2020 – Hadirnya Senayan City Fashion Nation XIV Edition (FNXIV Edition) menandakan tahun ke-empat belas acara tahunan ini kembali menjadi bagian dalam industri mode Indonesia. Dibuka pada 12 Maret 2020, Senayan City Fashion Nation XIV Edition hadir dengan tema utama “Creativity” yang sejalan dengan visi dan misi Senayan City untuk senantiasa menghadirkan esensi kreatifitas dalam setiap program yang diselenggarakan. Selain itu, tema kreativitas juga diartikan secara harafiah, Senayan City memberikan sebuah blank canvas bagi para ikon industri mode untuk menuangkan kreatifitas dalam ekspresi mode dalam FNXIV Edition yang diadakan mulai dari 12 – 18 Maret 2020 di Main Atrium Senayan City.
“Selama empat belas tahun, Senayan City Fashion Nation secara konsisten mengukuhkan eksistensinya untuk terus mendukung industri mode di Tanah Air dan menjadi wadah bagi para insan kreatif. Fashion Nation XIV Edition hadir dengan tema ‘Creativity’ yang juga sejalan dengan visi dan misi Senayan City di tahun 2020. Di panggung Opening Night, Senayan City menggandeng Sebastian Gunawan yang menampilkan koleksi eksklusif-nya dengan judul Fly for Freedom. Penggambaran ‘kebebasan berkreasi’ tergambar dari 36 looks yang akan ditampilkan khusus di panggung Fashion Nation XIV Edition. Selain itu, kolaborasi dengan desainer berbakat tanah air, konsep panggung yang berbeda dan iconic ,hingga apresiasi STYLE MAKERS AWARD yang didedikasikan untuk para new gen, membawa Senayan City Fashion Nation XIV Edition tentunya memiliki nilai unik tersendiri di mata para fashion enthusiast tanah air.” kata Halina, selaku Leasing and Marketing Communications Director Senayan City.
Koleksi Fly For Freedom ini didesain dan diprakarsai oleh Sebastian Gunawan dan Cristina Panarese memang telah menjadi suguhan pokok bagi para pecinta mode, baik di Indonesia maupun di luar negeri. Koleksi ini mengangkat tentang kebebasan peran seorang wanita dalam berkarya, berketerampilan dan berpenampilan. “Koleksi ini, saya ingin mendukung para wanita untuk menjadi dirinya sendiri, sehingga mereka dapat menyuarakan pendapat sesuai jati dirinya, tanpa harus dibatasi oleh pendapat, masyarakat, sosial, budaya, politik dan agama. Melalui Fly for Freedom, saya berharap semua wanita yang melihat koleksi ini terinspirasi untuk lebih percaya diri dan terbuka dalam mengekspresikan dirinya,” tutur Sebastian Gunawan.
Koleksi ini akan menampilkan berbagai macam siluet, bahan, motif dan warna. Dengan pengaplikasian warna-warna yang cenderung cerah dan banyak permainan siluet dari siluet bulat, segitia, lurus, blooming, dan dikombinasikan dengan detail pita, bulu, rumbai dan sequin hingga motif print menjadi kesatuan yang harmonis. Kebebasan dalam pemilihan warna, bahan, motif dan tekstur yang dipilih merepresentasikan makna kebebasan dan keindahan dalam koleksi ini. Yang kemudian divisualisasikan secara gamblang melalui karakter burung yang menjadi bagian dari aksesoris berbentuk topeng, melambangkan bahwa mereka bisa melihat kebebasan seyogyanya seekor burung yang terbang di alam bebas. Untuk presentasi koleksi ini, Sebastian Gunawan juga akan berkolaborasi dengan Donny Liem selaku Make Up & Hair Do Creative Director dan juga Dexter Sound Lab sebagai Original Composer untuk lagu pengiring fashion show.
Rangkaian acara Senayan City Fashion Nation XIV Edition juga menghadirkan highlight designer yang berkolaborasi dengan Senayan City seperti:
- Modern Modest (DAYU by Ria Miranda)Melanjutkan tren modest wear yang semakin menginspirasi kaum urban dan fashion enthusiast berhijab di tanah air, Senayan City FNXIV Edition kembali menghadirkan Modern Modest fashion presentation yang berkolaborasi dengan Ria Miranda pada Jumat, 13 Maret 2020.
- The Better Past, in collaboration with Urban Sneaker Society Urban Sneaker Society menjadi hype event tahunan yang ditunggu oleh para pecinta sneaker di Indonesia hingga mancanegara. Dan semakin mengembangkan inovasi perkembangan fashion, Senayan City menggandeng Urban Sneaker Society untuk memberikan inspirasi gaya from head-to-toe dengan tatanan gaya baru untuk para hype beast tanah air ditampilkan pada Sabtu, 14 Maret 2020.
- THE GENTLEMEN’SKesuksesan di tahun sebelumnya bersama The Folio dan Lomba Perancang Mode Menswear (LPMM), Senayan City menghadirkan kembali panggung The Gentlemen’s pada Senin, 16 Maret 2020. Koleksi dari Wilsen Willim, AMOTSYAMSURIMUDA dan Henri Winata, menampilkan signature touch and taste untuk inspirasi gaya anak muda.
- FASHION STATEMENT Pakaian dan gaya yang dikenakan menjadi sebuah pernyataan secara visual akan bagaimana karakter individu tersebut. Senayan City menghadirkan kemasan presentasi menarik dari desainer FASHIONLINK X #BLCKVNUE menampilkan runway FASHION STATEMENT oleh Dailydarling x Belladarling, Odiva, dan Suedeson pada Selasa, 17 Maret 2020.
- UP&COMING Seiring dengan perkembangan mode yang menghadirkan desainer muda, Senayan City Fashion Nation XIV Edition menampilkan UP & COMING featuring Calla The Label, Eureka, Studio 1319, dan The Escapade Story pada Rabu, 18 Maret 2020. Mereka yang telah terkenal dengan konsistensinya menghadirkan koleksi ready-to-wear dengan permainan motif khas dari para desainer yang cocok bagi para fashion enthusiast yang senang bermain OOTD.
- ICONIC MEN #NEXTLEVELBATIKWho shape the pop culture? Berkolaborasi bersama Iwan Tirta Private Collection dan Wong Hang Tailor, Senayan City memberikan penghargaan kepada sosok laki-laki iconic yang telah memberikan kontribusi, inovasi dan warna baru dalam dunia pop culture di Indonesia. Penghargaan ini diberikan dalam acara Senayan City Fashion Nation XIV Edition dalam sebuah gelaran fashion presentation bertema #NextLevelBatik bersama Iwan Tirta Private Collection (ITPC) dan Wong Hang Tailor pada Rabu, 18 Maret 2020.
- Runway Hits ‘Style-Setter’Kembali di tahun ke-9, Runway Hits hadir dengan tema “Style-Setter” yang menggambarkan Senayan City sebagai trendsetter dengan mengedepankan kreativas sebagai dasar utama dalam pekan industri mode serta deretan iconic program yang dihadirkan. Tahun ini, empat desainer dan label lokal menjadi wujud nyata bagaimana style terbentuk karena kontribusi anak bangsa. Para penggerak tren ini adalah MORAL, Studio Jeje, Rinda Salmun dan Yosafat Dwi Kurniawan.
STYLE MAKERS AWARD 2020
Tak kalah penting, Senayan City Fashion Nation XIV Edition kembali lagi dengan Style Makers Award 2020. Momen penganugrahan kepada para iconic figure yang dapat menjadi inspirasi dan influence dalam tak hanya gaya yang mereka pakai, tapi juga dalam kontribusi mereka untuk menebarkan positive attitude. Tahun ini, Style Makers Award akan diberikan dalam tiga kategori yang selalu ada yaitu Most Stylish Female Celebrity, Most Stylish Male Celebrity dan Most Stylish Model. Sedangkan dua kategori baru adalah Most Stylish Icon of Change dan Most Stylish Creative Minds.
DAILY FASHION SHOW
Fashion Nation XIV Edition juga menghadirkan deretan show dari tenant Senayan City seperti Cottonink, ELC, Gingersnaps, Justice, Mothercare, dan Wilio. Semakin memeriahkan panggung Fashion Nation XIV Edition juga hadir deretan desainer berbakat tanah air seperti Buttonscarves, Fab Ind Atelier, KAMI, KLE, Menoor Batik, Savlavin, TS The Label. Beberapa fashion school juga turut berpartisipasi diantaranya Sparks Academy, ESMOD, LPTB Susan Budihardjo. Hingga partisipasi dari Modest Fashion Project (MOFP), Fimela ‘Lady Boss’ stage. Deretan fashion presentation ini dapat dinikmati oleh pengunjung mulai dari tanggal 12-18 Maret 2020.
SCX BEAUTÈ INSIDER VOL.3
Khusus untuk SCX Iconic Member, nikmati program belanja SCX BEAUTÈ INSIDER VOL.3 selama Fashion Nation XIV Edition dengan berbelanja minimum Rp 1juta setiap harinya selama periode 12-18 Maret 2020. Dapatkan instant rewards* Senayan City e-voucher Rp100.000, XXI Movie Ticket, H&M Voucher, Cottonink Voucher, dan beauty hampers untuk 20 SCX members pertama di weekdays dan 50 SCX members pertama di weekend.
Program SCX BEAUTÈ TOP SPENDER* juga memberikan exclusive gift berupa dua economy class tickets by Turkish Airlines untuk mengunjungi Milan atau berbagai destinasi favorit Eropa lainnya untuk 1 SCX member pertama yang merupakan top spender di tanggal 14 Maret 2020 dengan minimal transaksi tertentu. Serta, SCX BEAUTÈ SURPRISES* pada tanggal 14-15 Maret 2020 memberikan hadiah menarik seperti voucher menginap 3D/2N di Sofitel Bali Nusa Dua Beach Resort, Fendi Sunglasses dan masih banyak lagi. Program ini berlaku untuk 2 member pertama per hari dengan minimal belanja tertentu. Jangan lewatkan juga SCX BEAUTÈ WEEK pada tanggal 13, 14 & 18 Maret di tenant YSL dan NARS yang memberikan kesempatan untuk makeup class dan make over*.
*Syarat dan ketentuan berlaku.
SHOW YOUR FASHION NATION INVITATION
Get special offers on limited time! Khusus 12-18 Maret 2020, para tamu undangan dapat menikmati promo spesial dari tenant Senayan City dengan menunjukkan invitation Fashion Nation XIV Edition. Nikmati promo discount dan gift with purchase di berbagai tenant berikut ini: Adidas, BCBG, Dorothy Perkins, H&M, Hoops Indonesia, Kiehls, L’Occitane, Mango, Puma, Skechers, Steve Madden, Watch World, Watch Zone dan masih banyak lagi. Promo F&B dengan promo discount hingga special price di tenant berikut: Bae by Socieaty, Brewekz, Devon, En Dining, Kitchenette, Ming Palace, Papparich, Pesto, Pippo, The Duck King dan masih banyak partisipan lainnya.
Senayan City Fashion Nation XIV Edition ini didukung oleh:
- Infinite Sponsor by Samsung Galaxy Z Flip, fashion statement smartphone terbaru keluaran Samsung dengan tampilan layar lipat serta teknologi terdepan yang menjadikan penggunanya tampil lebih fashionable
- Infinite Partners by Optik Seis, V2, TACO
- Official Makeup Partner by The Body Shop®, hadir sebagai bentuk dukungan terhadap industri mode dimana make up dan makeup artist selalu menjadi bagian tak terpisahkan di setiap acara fashion show
- Official Hair Partner by TRESemmé, yang telah dikenal sebagai brand perawatan rambut no.1 di Amerika, turut berpartisipasi dalam Fashion Nation untuk menampilkan tren gaya rambut runway terkini di seluruh show FNXIV
- F&B Partner by Social Garden, Kitchenette dan Gordon’s Gin
- Official Photography by Sweet Escape
- Florist partner by Erich Decoration
- Official Printed Media Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, dan The Folio.
- Official Digital Partners: CLARA Indonesia, Dream.co.id, Fimela.com, Glitzmedia.co, JFW, Liputan6.com, Luxina.id, Parenting, Pesona.co.id.
- Official Broadcast Partners: Cosmopolitan FM, Delta FM, Female Radio, Hard Rock FM, Prambors Radio dan UFM 94,7.
Informasi lebih lanjut serta jadwal lengkap show maupun e-invitation dapat diakses melalui website Senayan City di www.senayancity.com dan official akun instagram @senayancity dengan hashtag #FNXIV2020 #SCFashionNation .
PRESS CONFERENCE OPENING FASHION NATION XIV EDITION
APPRECIATIONS FOR INFINITE PARTNERS AND MEDIA PARTNERS
FLY FOR FREEDOM BY SEBASTIAN GUNAWAN
*Courtesy photos from Sweet Escape
