The Future Culture is repeating the same success from last year. Back for the second time at Senayan City Fashion Nation 13th Edition, which presents the Indonesian fashion designers: Purana and NY by Novita Yunus. The stage is becoming one of the highlight on Fashion Nation 13th Edition. The Future Culture is presenting appreciation for the Indonesian designers who brought up the Indonesian culture on their collections. The fashion presentation is ready on stage at Friday, March 22, 2019, on 19.00 WIB.
“Senayan City is consistently in being a platform for young talented designers, especially for those who are using Indonesian culture as the main theme in their colections. The Future Culture stage is a way to inspire the fashion enthusiast in using more local creations and be proud of it. Also, the stage will present the ready to wear fashion collections with the based fabric of Indonesian material, the essence of The Future Culture stage.,” said Halina as Leasing & Marketing Communications Director Senayan City.
Fashion Nation 13 th Edition is supported by Make Over as Official Makeup Partner. Make Over is the leading professional cosmetic brand in Indonesia who committed in presenting the product of newest trend. With the tagline “Beauty Beyond Rules”, Make Over believes that individuals is freely to express their uniqueness through make-up and fashion. Taking a part in Fashion Nation 13th Edition, Make Over is showing their gratitude in supporting Indonesia’s designers and fashion industries.
DESIGNERS OF THE FUTURE CULTURE
PURANA
Purana brings ‘The Artisans’ to draw the creations of many artists in one stage. First of all, the collection of the hand-woven in using defected detail in form of natural thread-coloring process. Woven details are presented in many ways, on two – piece look which mixing the fashion idea of sarong pants and outerwear or the androgyni top. Second, the collaboration result with Geoff Todd, Australian artist, in putting the drawing of Indonesian model in the monochrome collections in simple cutting with tone color of F/W. Thrid, the using of sashiko patching technic (hand-woven technic from Japan, using the left over fabrics) and the idea of tie-dye with pleats technic and combine it with the bold color blocking.
These 15 looks of ready to wear collection is comfortable yet stylish, present in many form starting from flowy maxi-dress up tp the top and midi –dress with silk based fabric. Also, presents some of complicated items which can be used in two or three ways: as a dress or an outerwear, an apron dress or dynamic backpack outerwear. Complicated, edgy and high selling level.
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NY by NOVITA YUNUS
Indonesian culture in woven fabric is becoming the chosen material from the collection of NY Thread by Novita Yunus. With total 17 looks, Novita is showcasing the tenun Sumba, Tenun Garut, Tenun Tuban, Tenun Flores up to Songket Bali and also the Shibori technic tenun. Becoming more exotic, some looks will shocase the combination of Sumba tenun with sheep fur and cobra skin.
Rousing around with the palette color of black, green, blue, and brown, the collection silohuettes are fitted and loose in the same time. Presenting the simple dress mix with sarong palazzo & loose jacket and combination with over size kimono, boxy T-Shirt & palazzo, and completing the look with the slippers from material of sack bag and roselia’s fiber. The complimentary accesories such as the shibori silk scarf, roselia sack fiber scarf, stone and camel’s bone necklace also bracelet from the stone and horn.
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Senayan City Fashion Nation 13 th Edition is supported by Swarovski by Infico, CMI, OPTIK SEIS and TWG Tea. Official Make Up and Hairdo by Make Over, F&B Partner by Kitchenette, Florist partner by Boenga Djakarta. Also, our gratitude for the Official Printed Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, Prestige & The Folio. Official Online Media Partners: CLARA Indonesia, Fimela.com, Glitz Media, KLY-Liputan6.com, Luxina.id, Luxuvere.com, Pesona.co.id, Parenting, STYL.ID. Official Radio Partners: Brava Radio, Cosmopolitan FM, Delta FM, Hard Rock FM, Prambors Radio dan 94,7 UFM.
Hadir untuk kali ke 2 pada Jumat, 22 Maret 2019 di perhelatan Fashion Nation 13th Edition, Senayan City menghadirkan Purana dan NY by Novita Yunus dalam tema THE FUTURE CULTURE. Menjadi salah satu highlight show Fashion Nation 13th Edition, The Future Culture merupakan bentuk apresiasi Senayan City terhadap fashion designer Indonesia yang mengangkat tema budaya Indonesia pada koleksinya. Para fashion enthusiast dapat menikmati koleksi eksklusif para desainer ini pada pukul 18.00 WIB di Main Atrium, lantai 1 Senayan City.
“Senayan City secara konsisten mewadahi para fashion designer berbakat Indonesia, terutama bagi mereka yang mengangkat tema budaya, kekayaan dan keindahan Indonesia dalam setiap karyanya. Hadirnya THE FUTURE CULTURE diharapkan mampu memberikan inspirasi bagi para fashion enthusiast untuk selalu bangga dalam menggunakan karya anak bangsa. Selain itu, The Future Culture juga akan menampilkan ragam koleksi ready to wear yang menggabungkan unsur kain Indonesia yang modern dan modis untuk pecinta fashion tanah air,” kata Halina selaku Leasing & Marketing Communications Director Senayan City.
Fashion Nation 13th Edition ini juga didukung oleh Make Over sebagai Official Makeup Partner. Make Over yang merupakan leading professional cosmetic brand di Indonesia yang berkomitmen selalu menghadirkan produk yang sejalan dengan tren terbaru. Dengan tagline “Beauty Beyond Rules”. Make Over percaya bahwa setiap pribadi bebas berekspresi dan menampilkan keunikan pribadi melalui make-up dan fashion. Hadirnya Make Over pada Fashion Nation 13th Edition juga merupakan salah satu bentuk dukungan Make Over terhadap industri fashion dan designer Indonesia.
SEKILAS MENGENAI DESIGNER THE FUTURE CULTURE
PURANA
Koleksi PURANA mengangkat tema ‘THE ARTISANS’ menggambarkan hasil karya tangan berbagai seniman dalam satu panggung. Pertama, koleksi yang menggunakan tenun tangan dengan detail defected karena menggunakan pewarna alami dalam proses pewarnaan benangnya. Detail tenun banyak muncul dalam two-piece look yang memadukan sarong pants dan outerwear atau atasan potongan androgini. Kedua, hasil kolaborasi bersama Geoff Todd, seniman asal Australia, yang memasukkan hasil lukisan model wanita Indonesia dalam koleksi monokromatik berpotongan simple dalam palet warna khas F/W. Ketiga, penggunaan teknik patching dengan sashiko (teknik sulam tangan ala Jepang, menggunakan bahan-bahan sisa yang disambung) dan juga munculnya tie-dye dengan teknik pleats yang dikombinasikan dengan color blocking warna-warna tegas.
Pakaian yang wearable dan nyaman mulai dari bentuk flowy maxi-dress hingga atasan dan midi-dress berbahan dasar sutra, ditampilkan dalam total 15 looks. Serta, hadir beberapa items berpotongan rumit yang dapat dikreasikan dalam dua hingga tiga fungsi cara pakai; seperti dress yang bisa berubah menjadi outerwear dan sebaliknya, juga outerwear yang bisa dijadikan apron dress dan backpack outerwear yang dinamis. Complicated, edgy, namun berdaya jual tinggi.
NY by NOVITA YUNUS
Kultur Indonesia dalam bentuk kain Tenun menjadi material yang dipilih oleh Novita Yunus dalam menampilkan koleksi ‘NY THREAD’. Dengan total 17 looks, Novita menampilkan beragam kain diantaranya Tenun Sumba, Tenun Garut, Tenun Tuban, Tenun Flores hingga Songket Bali, serta tenun yang yang menampilkan Teknik Shibori. Semakin eksotis, beberapa looks akan menampilkan kombinasi Tenun Sumba dengan kulit domba dan kobra.
Bermain dalam palet warna hitam, hijau lumut, biru dan coklat, koleksi ditampilkan dalam siluet pakaian fitted namun juga loose. Fashion looks berupa simple dress dipadankan dengan sarung palazzo & loose jacket dan kombinasi over size kimono, boxy T-SHIRT & palazzo hadir dengan selop berbahan karung dan serat roselia sebagai pelengkap. Aksesoris yang dikenakan model berupa syal sutra shibori, syal karung roselia, kalung dari bahan batu dan tulang onta, serta gelang dari batu dan tanduk.
Senayan City Fashion Nation 13th Edition didukung oleh Swarovski by Infico, CMI, OPTIK SEIS & TWG Tea. Official Make Up and Hairdo by Make Over, F&B Partners by Kitchenette. Serta, terima kasih kepada seluruh Official Printed Partners: Ayah Bunda, Cosmopolitan Indonesia, Dewi, Elle Indonesia, Femina, Gadis, Harper’s Bazaar, HW, Indonesia Tatler, Prestige dan The Folio. Official Digital Partners: CLARA Indonesia, Fimela.com, Glitz Media, KLY-Liputan6.com, Luxina.id, Luxuvere.com, Pesona.co.id, Parenting, STYL.ID. Official Broadcast Partners; Brava Radio, Cosmopolitan FM, Delta FM, Hard Rock FM, Prambors Radio dan 94,7 UFM.
