Special Fashion Collaboration Inspired by Disney Maleficent: Mistress of Evil

PRESS RELEASE

01 November 2019, by SenayanCity


In welcoming the release of Disney's film "Maleficent: Mistress of Evil", Disney Indonesia collaborated with Senayan City and three local designers for the Jakarta Fashion Week 2020. The three designers were Andreas Odang, Albert Yanuar and Imelda Kartini who presented a total of 24 collections consisting of each of 8 total look to interpret Maleficent's story in a unique and special way on the Jakarta Fashion Week 2020 stage at the Senayan City Atrium Mall, titled Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's "Maleficent: Mistress of Evil".

Every designer who participated in Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's "Maleficent: Mistress of Evil", had the opportunity to display eight dresses that represented the characters in Disney's "Maleficent: Mistress of Evil". In the Jakarta Fashion week 2020 stage, Albert Yanuar presented a collection that represented the Aurora character with a touch of detail and color choices that depicted the graceful and determined Aurora character on each of her dresses. In contrast to Albert Yanuar, Andreas Odang presents a collection that portrays the dark and tough side of Maleficent's character and dark colors that illustrate the power of Maleficent's love. Besides Maleficent and Aurora, in Disney's sequel film "Maleficent: Mistress of Evil", Disney presents a new character who is the mother of Philip's prince, Queen Ingrith, where the collection from Imelda Kartini represents the elegant and mysterious Queen Ingrith.

Lifting the story of Disney's "Maleficent: Mistress of Evil" in revealing who is actually a character full of darkness, with the direction of the fashion director, Hotma Hutagalung, the three designers changed the atmosphere of the runway into an atmosphere in the kingdom of Moors. The fashion show is also supported by the three museums for each designer representing each character, namely Cut Beby Tsabina for Aurora, Mikha Tambayong for Queen Ingrith and Sheryl Sheinafia for Maleficent.

Representing the three designers, Andreas Odang mentions, "Maleficent is a film that is very inspiring, especially for us, the creative industries. Not only entertaining, this film is also full of artistic elements, especially in the creation of each character. Each costume for all the characters is created in such a way as to be able to build a deep impression. We try to bring our chosen characters to life through a collection of modes that represent their uniqueness, "he said.

Halina, as Leasing & Mkt. Communications Director of Senayan City added, "As the host of Jakarta Fashion Week 2020, it is very nice that Senayan City can collaborate with Disney Indonesia by presenting a special and unique fashion presentation titled Saints, Evils, and In Between: A Special Fashion Collaboration Inspired by Disney's" Maleficent: Mistress of Evil ". In addition to celebrating the enthusiasm of visitors to the Senayan City Disney movie "Maleficent: Mistress of Evil", the presence of this collaboration is expected to inspire fashion lovers of the country and loyal visitors of Senayan City to continue to display different fashion, unique, character and elegant.

In addition to the fashion show event at the Jakarta Fashion Week 2020 Atrium stage, Maleficent fans can also watch an exhibition of 6 works of art from 7 local artists who adorn the North Lobby area, Senayan City Ground Floor, consisting of the works of Anis Kurniasih, Aurora Santika, Dian Suci Rahmawati , Nus Salomo, Han Chandra, Atreyu Moniaga and Robby Garsia from the Atreyu Moniaga Project (AMP). The entire work of artists presents the uniqueness of Maleficent's wings in their respective representations. The three designers also exhibited their works as footage before the event took place in the same area, from 10 October to 3 November 2019.

About Disney’s "Maleficent: Mistress of Evil"

Disney's "Maleficent: Mistress of Evil" stars Oscar® award-winning actress Angelina Jolie, as well as Elle Fanning, Michelle Pfeiffer, Sam Riley, Ed Skrein, Harris Dickinson, Chiwetel Ejiofor, and directed by Joachim Rønning with a script by Linda Woolverton. Continuing the success of the previous film in 2014, Disney's "Maleficent: Mistress of Evil" presents a drama that tells the continuation of Maleficent's relationship with Aurora. After years together, the relationship between Maleficent and Aurora was again tested. Aurora is between two choices to continue life with Maleficent or build a new life with Prince Phillip. On the way to find the answer, Aurora encountered a variety of unexpected events. Disney's "Maleficent: Mistress of Evil" aired throughout Indonesian cinemas on October 16, 2019.

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