03 November 2021 , by SenayanCity
MASARI is coming through the FW2021 collections with introducing their newest Korean Collective brands from Seoul, South Korea which are Low Classic, Tee Library and Projekt Produkt; and favorite brand lines-up such as N°21 or Numero Ventuno, Yuul Yie, Danse Lente, Cult Gaia
With its modern minimalist aesthetic, bases its primary philosophy on the coexistence of classism and wit, and seeks to express feminine beauty and simplicity through young, creative fashion. Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative detail. The collection focuses on the utilitarian, ready-to-wear design, with original mediums developed each season, aspiring a natural elegance that is simple, yet not plain.
As a contemporary street-wear brand launched in Seoul, 2009, Tee Library seeks inspiration from the world of literature, myths, and legends and how they have shaped our thinking and self. Using water-based screen printing inks that will absorb perfectly to fabric, the brand prioritizes the quality of its craft. With literally a library to choose from, you will never be short of options when it comes to daily wear with selections from Tee Library.
PROJEKT PRODUKT is a Korean eyewear brand founded by optometrist Lee Hyun-Ho. The Seoul-based label came into the world by the unique bond between the technicality of optometrists and the trend sensibility of fashion eyewear designers. Spotted on Rita Ora, BTS, and most K-drama hits, PROJEKT PRODUKT's modern-with-a-little-bit-of-wit designs will fit seamlessly into your daily rotation. The brand came into the world by the specific bond between philosophy of optometrist and the sensibility of eyewear designers. In a desire to create an eyewear which is completely dedicated to fulfill its own nature, Projekt Produkt only embraces the most qualified materials as the source of endless pleasure for us to unveil and launch a new collection every single year on the basis of brand essence – Modern, Minimal, Classy and Wearable. The brand core of Projekt Produkt consists of ‘sophisticated exclusivity’ and ‘altruistic simplicity.’ Staying away from coming across as pretentious, we hope those who wear Projekt Produkt to fall into the daily life of calm, peaceful and poetic atmosphere yet a bit of wit.
This season, Masari is bringing back N°21 or Numero Ventuno to the brands line up, a brand founded by Alessandro Dell`Acqua in 2010. The brand comes back with typically Italian sense of both modesty and desire to draw attention. Combining contrasting elements into one, highly visible in the collection with mirrored pumps and leather platforms in pastel hues.
Korean shoe brand Yuul Yie continues the enhancing combination of retro nostalgia with modern minimalism. The collection also includes the revival of several iconic designs from earlier seasons with upgraded leather material variation presented in soft pastels and classic hues. Classic, suave yet very approachable, the season`s collection will effortlessly compliment any style and will add sophisticated finish to anyone`s daily edits.
Danse Lente returns this season with their it handbags such as Lola, Mini Johnny and Mini Phoebe that are getting revamped with the release of new tones such as Plum, Pine and Espresso in subtle leather. This London-based brand focuses on high quality handbags inspired by contemporary aesthetics and modern architecture. As always, the classic architectural Danse Lente silhouettes are revamped and updated in this season`s hues.
This season, Masari also brings back new handbags and shoes from Cult Gaia, JW Pei and Toga Pulla. Cult Gaia returns with their unique pieces that are inspired by the nature, painted river, canyon patterns and sculptural hardware. JW Pei also returns with its best-selling Gabbi shoulder bag, available in new colors that are wearable and a must-have item for this season. The iconic buckle strap belt and classic square toe from Toga Pulla also returns this Fall Winter.
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