BRIEF HISTORY

Variety, individuality and originality are the key to the MISS SELFRIDGE brand, which targets feminine and stylish, individual and self – assured customer aged 18 to 24.

The brand has more than 180 stores worldwide and 2 stores in Indonesia at Senayan City and Seibu Grand Indonesia.

 Miss Selfridge SS12

Chalky pastels and washed out neons set the tone for the season where oh so pretty 1920’s influences of dropped hems and pyjama styles are contrasted against bold symmetrical prints.

Prints define the season like a magical kaleidoscope, designed in-house from dip dye, Hawaiian floral to abstract digital. Colour blocking has evolved into harmonious shades of one colour family creating a strong statement.

Whimsical silhouettes on floor length dresses and backless floaty playsuits are contrasted against sports luxe inspired designs, as part of the 90’s revival, softened with prints in candy colours. 

The 1960's continues as an evolving trend – A-line shifts, shell tops, cropped pants and A-line skirts are updated with pretty summer pastels. Fluid fabrics are key and meant to be sheer – style with vintage slips and statement underwear.